MARKETING CH 3: Analyzing the Marketing Environment

Question 1 of 39

1

The demographic, economic, natural, technological, political, and cultural forces that affect a company's ability to serve its customers make up which of the following?

Select one of the following:

Macroenvironment
Technological environment
Cultural environment
Marketing environment
Microenvironment

Explanation

Question 2 of 39

1

Which is now the largest generation alive in the United States?

Select one of the following:

Millennials
Baby boomers
Generation Alpha
Generation Z
Generation X

Explanation

Question 3 of 39

1

The first generation to come of age in a world filled with computers, mobile phones, and online social media, ________ embrace(s) technology as a way of life.

Select one of the following:

Generation X
millennials
baby boomers
Generation Alpha
Generation Z

Explanation

Question 4 of 39

1

Americans are a mobile people, with about 9 percent of all U.S. residents moving each year. Which population trend does this describe?

Select one of the following:

Decreases in populations in Oregon and Alabama
An exodus from the suburbs
Increases in populations in New York and Connecticut
A shift from the Sunbelt states to the Snowbelt states
A shift from rural to metropolitan areas

Explanation

Question 5 of 39

1

Which environment shows trends including shortages of certain raw materials, higher pollution levels, and more government intervention?

Select one of the following:

The political environment
The economic environment
The natural environment
The sociocultural environment
The technological environment

Explanation

Question 6 of 39

1

Wonders such as smartphones, driverless cars, and antibiotics can be attributed to which marketing environment?

Select one of the following:

Social
Political
Natural
Cultural
Technological

Explanation

Question 7 of 39

1

Environmental sustainability means ________.

Select one of the following:

meeting present needs without compromising the ability of future generations to meet their needs
doing good deeds to atone for the strain that a business puts on the natural environment
sacrificing business success to protect natural resources
using fewer natural resources than one's competitors
precisely following federal and state environmental regulations

Explanation

Question 8 of 39

1

The ________ environment consists of institutions and other forces that affect a society's basic values, perceptions, preferences, and behaviors.

Select one of the following:

demographic
.
political
technological
cultural
economic

Explanation

Question 9 of 39

1

To exercise social responsibility, many companies are linking themselves to what type of marketing?

Select one of the following:

Generational
Cause-related
Technological
Environmental
Intermediaries

Explanation

Question 10 of 39

1

Which statement regarding cultural values is true?

Select one of the following:

Core beliefs and values are more open to change than secondary values.
The media pushes core values onto the community.
Marketers have no chance of changing secondary values
Secondary beliefs and values are less open to change than core beliefs.
Marketers have little chance of changing core values.

Explanation

Question 11 of 39

1

Which of the following is NOT one of the components of a company's microenvironment?

Select one of the following:

Marketing intermediaries
Customer markets
Suppliers
Cultural forces
Competitors

Explanation

Question 12 of 39

1

Which of the following is NOT one of the forces in a company's macroenvironment that shape opportunities and pose threats to the company?

Select one of the following:

Technological forces
Economic forces
Demographic forces
Competitive forces
Cultural forces

Explanation

Question 13 of 39

1

The company's ________ consists of actors close to the company that combine to form its value delivery network or that affect its ability to serve customers.

Select one of the following:

supply chain
.
natural environment
macroenvironment
competitive environment
microenvironment

Explanation

Question 14 of 39

1

Which is NOT one of the major actors in the microenvironment?

Select one of the following:

Competitors
Suppliers
Cultural forces
Customers
The company

Explanation

Question 15 of 39

1

In terms of the microenvironment, any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives is called a ________.

Select one of the following:

supplier
marketing intermediary
.
public
customer
competitor

Explanation

Question 16 of 39

1

Which of the following statements is correct regarding generational marketing?

Select one of the following:

Each generation shares similar socio-economic status (SES).
The changing age structure of the population is of little importance to marketers.
Generation Alpha, Millennials, and Gen Z are so similar that marketers can treat them as one segment.
Demographically, generational marketing in the U.S. today is characterized by rising birthrates and shorter life expectancies.
Defining people by their birth date may be less effective than segmenting them by lifestyle, life stage, or common values.

Explanation

Question 17 of 39

1

One recent trend in the ________ is that rather than reverting to their old free-spending ways, Americans are retaining an enthusiasm for frugality.

Select one of the following:

technological environment
economic environment
political environment
demographic environment
sociocultural environment

Explanation

Question 18 of 39

1

Age, race, gender, and other statistics are part of a company's ________ environment.

Select one of the following:

cultural
micro
political
demographic
economic

Explanation

Question 19 of 39

1

Marketers keep a close eye on demographic trends and developments in their markets. They analyze ________.

Select one of the following:

changing age and family structures, geographic population shifts, consumption habits, and population diversity
changing age and family structures, geographic population shifts, political shifts, educational characteristics, and population diversity
.
changing age and family structures, geographic population shifts, educational characteristics, technological advances, and population diversity
changing age and family structures, geographic population shifts, economic changes, and population diversity
changing age and family structures, geographic population shifts, educational characteristics, and population diversity

Explanation

Question 20 of 39

1

The demographic environment is of major interest to marketers because it involves ________.

Select one of the following:

increasingly diverse markets
a better-educated, more white-collar, more professional population
people, and people make up markets
changes in the age structure of the population
geographic shifts in population

Explanation

Question 21 of 39

1

The wealthiest generation in U.S. history is/are ________.

Select one of the following:

Generation X
the millenials
Generation Z
the baby boomers
Generation Alpha

Explanation

Question 22 of 39

1

Major economic variables include ________.

Select one of the following:

income, cost of living, and savings and borrowing patterns
income, cost of living, and government regulation
income, occupation, and savings and borrowing patterns
population, age, and occupation
income, savings and borrowing patterns, and lifestyle

Explanation

Question 23 of 39

1

Which of the following is an important trend in the natural environment of which marketers should be aware?

Select one of the following:

A decrease in consumer concern toward the environment
Decreased government intervention
Decreased pollution
Shortages of raw materials
A decreased emphasis on sustainability

Explanation

Question 24 of 39

1

The IoT is part of which external marketing environment?

Select one of the following:

The economic environment
The technological environment
The sociocultural environment
The natural environment
The demographic environment

Explanation

Question 25 of 39

1

Being environmentally sustainable ________.

Select one of the following:

is being embraced by fewer and fewer companies
is nice, but is not part of companies' core missions
makes poor business sense
is just about doing the right thing
can help deliver more value to customers

Explanation

Question 26 of 39

1

Environmental sustainability concerns have grown steadily over the past three decades. Marketers should be aware of three primary trends in the natural environment, which include ________.

Select one of the following:

increased government intervention, increased pollution, and the expense associated with sustainability
growing shortages of raw materials, increased pollution, and increased government intervention in natural resource management
increased global pollution especially in Asia, climate change, and the refusal of foreign governments to address it
growing depletion of natural resources, climate change, and accompanying shortages of raw materials
climate change, increased government intervention in environmental regulation, and the accompanying regulations

Explanation

Question 27 of 39

1

Which of the following is true regarding the technological environment?

Select one of the following:

Companies must keep up with changes in technology or risk being left behind.
Technological changes are the second most dramatic force in the macroenvironment, after the economy.
Changes in technology are always beneficial to consumers and society.
As products and technology become more complex, safety becomes less of a concern.
The pace of technological change is slowing down.

Explanation

Question 28 of 39

1

Changes in the ___________ have focused greater emphasis on ethics and socially responsible actions.

Select one of the following:

economic environment
political and social environment
cultural environment
technological environment
demographic environment

Explanation

Question 29 of 39

1

Which of the following is NOT a recent shift in secondary U.S. cultural values?

Select one of the following:

The past two decades have seen a sharp increase in confidence in and loyalty toward America's business and political organizations and institutions.
People have recognized that nature is finite and fragile; it can be destroyed or spoiled by human activities.
People have been moving away from materialism to seek more permanent values.
American patriotism has been increasing gradually for the past two decades.
People use products, brands, and services as a means of self-expression, and they buy products and services that match their views of themselves.

Explanation

Question 30 of 39

1

3.4Explain the key changes in the political and cultural environments.
Question 3, Study Plan 3.4.1
2 correct
Points: 0 of 1

Question list

Question 1
Question 2

Legislation affecting business around the world has increased steadily over the years within the political environment. The increased legislation has been enacted in three primary areas, including ________.

Select one of the following:

laws protecting companies from each other, laws protecting companies doing business internationally, and laws protecting consumers
laws protecting companies from excessive regulation, laws protecting consumers, and laws protecting the interests of society
laws protecting companies from each other, laws protecting consumers, and laws protecting the interests of society
laws protecting the interests of society against unrestrained business behavior, laws protecting environmentalists, and laws protecting children
government regulation to protect consumers from unfair business practices, laws protecting children, and laws protecting the interests of society

Explanation

Question 31 of 39

1

Companies that proactively take stands on social, political, and environmental issues are engaging in ________.

Select one of the following:

social irresponsibility
sustainability
data security
exploitation
brand activism

Explanation

Question 32 of 39

1

The cultural environment consists of ________ that affect a society's values, perceptions, preferences, and behaviors.

Select one of the following:

institutions
institutions and forces
a population's set of beliefs
diverse cultural settings
cultural beliefs and forces

Explanation

Question 33 of 39

1

Marketers want to predict cultural shifts to spot new opportunities or threats. The major cultural values of a society are expressed in people's views of themselves and others, as well as in their views of ________.

Select one of the following:

organizations, society, nature, and the universe
organizations, society, neighborhoods, and the universe
society, nature, schools, and the universe
organizations, society, schools, and nature
organizations, institutions, society, schools, and nature

Explanation

Question 34 of 39

1

What advice would you give a firm about how to respond to the changing marketing environment?

Select one of the following:

If the current strategy is working, there is no need to respond to environmental changes.
Whenever possible, take a proactive approach to the environment.
Watch environmental changes but react only when absolutely necessary
Do not do anything until competitors respond.
Accept the fact that things change and not much can be done about it.

Explanation

Question 35 of 39

1

Firms that develop strategies to change the environment, instead of assuming that strategic options are bounded by the current environment, are being _______.

Select one of the following:

shortsighted
reactive
.
cautious
proactive
passive

Explanation

Question 36 of 39

1

A company with a proactive stance toward the marketing environment would be MOST LIKELY to do which of the following in the face of unfounded, negative chatter about their product?

Select one of the following:

Focus on marketing other products in their line.
Try to hush up the negative talk.
Accept the negative consequences.
Ignore the issue.
Counter the false information.

Explanation

Question 37 of 39

1

Many companies see the marketing environment as uncontrollable. They ________ that will help the company avoid the threats and take advantage of the opportunities the environment provides.

Select one of the following:

analyze environmental forces and execute strategies
analyze environmental forces and design strategies
analyze macroenvironmental forces and execute strategies
analyze microenvironmental forces and execute strategies
do not analyze environmental forces and design strategies

Explanation

Question 38 of 39

1

Some companies do not see the marketing environment as uncontrollable. They take a stance toward the marketing environment and develop strategies to the environment.

Select one of the following:

wait-and-see; adapt to
proactive; change
reactive; change
reactive; adapt to
proactive; adapt to

Explanation

Question 39 of 39

1

Rather than simply watching and responding to environmental events, aggressive firms can be proactive by ________.

Select one of the following:

following existing laws
.
monitoring social media
pressing lawsuits to keep competitors in line
reacting to changes in the environment as they occur
waiting for other firms to respond to changes in the environment

	Created by itachi uchiha about 2 years ago

CH 3: Analyzing the Marketing Environment

MARKETING CH 3: Analyzing the Marketing Environment

Question 1 of 39

The​ demographic, economic,​ natural, technological,​ political, and cultural forces that affect a​ company's ability to serve its customers make up which of the​ following?

Select one of the following:

Explanation

Question 2 of 39

Which is now the largest generation alive in the United​ States?

Select one of the following:

Explanation

Question 3 of 39

The first generation to come of age in a world filled with​ computers, mobile​ phones, and online social​ media, ________​ embrace(s) technology as a way of life.

Select one of the following:

Explanation

Question 4 of 39

Americans are a mobile​ people, with about 9 percent of all U.S. residents moving each year. Which population trend does this​ describe?

Select one of the following:

Explanation

Question 5 of 39

Which environment shows trends including shortages of certain raw​ materials, higher pollution​ levels, and more government​ intervention?

Select one of the following:

Explanation

Question 6 of 39

Wonders such as​ smartphones, driverless​ cars, and antibiotics can be attributed to which marketing​ environment?

Select one of the following:

Explanation

Question 7 of 39

Environmental sustainability means​ ________.

Select one of the following:

Explanation

Question 8 of 39

The​ ________ environment consists of institutions and other forces that affect a​ society's basic​ values, perceptions,​ preferences, and behaviors.

Select one of the following:

Explanation

Question 9 of 39

To exercise social​ responsibility, many companies are linking themselves to what type of​ marketing?

Select one of the following:

Explanation

Question 10 of 39

Which statement regarding cultural values is​ true?

Select one of the following:

Explanation

Question 11 of 39

Which of the following is NOT one of the components of a​ company's microenvironment?

Select one of the following:

Explanation

Question 12 of 39

Which of the following is NOT one of the forces in a​ company's macroenvironment that shape opportunities and pose threats to the​ company?

Select one of the following:

Explanation

Question 13 of 39

The​ company's ________ consists of actors close to the company that combine to form its value delivery network or that affect its ability to serve customers.

Select one of the following:

Explanation

Question 14 of 39

Which is NOT one of the major actors in the​ microenvironment?

Select one of the following:

Explanation

Question 15 of 39

In terms of the​ microenvironment, any group that has an actual or potential interest in or impact on an​ organization's ability to achieve its objectives is called a​ ________.

Select one of the following:

Explanation

Question 16 of 39

Which of the following statements is correct regarding generational​ marketing?

Select one of the following:

Explanation

Question 17 of 39

One recent trend in the​ ________ is that rather than reverting to their old​ free-spending ways, Americans are retaining an enthusiasm for frugality.

Select one of the following:

Explanation

Question 18 of 39

​Age, race,​ gender, and other statistics are part of a​ company's ________ environment.

Select one of the following:

Explanation

Question 19 of 39

Marketers keep a close eye on demographic trends and developments in their markets. They analyze​ ________.

Select one of the following:

Explanation

Question 20 of 39

The demographic environment is of major interest to marketers because it involves​ ________.

The demographic, economic, natural, technological, political, and cultural forces that affect a company's ability to serve its customers make up which of the following?

Which is now the largest generation alive in the United States?

The first generation to come of age in a world filled with computers, mobile phones, and online social media, ________ embrace(s) technology as a way of life.

Americans are a mobile people, with about 9 percent of all U.S. residents moving each year. Which population trend does this describe?

Which environment shows trends including shortages of certain raw materials, higher pollution levels, and more government intervention?

Wonders such as smartphones, driverless cars, and antibiotics can be attributed to which marketing environment?

Environmental sustainability means ________.

The ________ environment consists of institutions and other forces that affect a society's basic values, perceptions, preferences, and behaviors.

To exercise social responsibility, many companies are linking themselves to what type of marketing?

Which statement regarding cultural values is true?

Which of the following is NOT one of the components of a company's microenvironment?

Which of the following is NOT one of the forces in a company's macroenvironment that shape opportunities and pose threats to the company?

The company's ________ consists of actors close to the company that combine to form its value delivery network or that affect its ability to serve customers.

Which is NOT one of the major actors in the microenvironment?

In terms of the microenvironment, any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives is called a ________.

Which of the following statements is correct regarding generational marketing?

One recent trend in the ________ is that rather than reverting to their old free-spending ways, Americans are retaining an enthusiasm for frugality.

Age, race, gender, and other statistics are part of a company's ________ environment.

Marketers keep a close eye on demographic trends and developments in their markets. They analyze ________.

The demographic environment is of major interest to marketers because it involves ________.

The wealthiest generation in U.S. history is/are ________.

Major economic variables include ________.

Which of the following is an important trend in the natural environment of which marketers should be aware?

The IoT is part of which external marketing environment?

Being environmentally sustainable ________.

Environmental sustainability concerns have grown steadily over the past three decades. Marketers should be aware of three primary trends in the natural environment, which include ________.

Which of the following is true regarding the technological environment?

Changes in the ___________ have focused greater emphasis on ethics and socially responsible actions.

Which of the following is NOT a recent shift in secondary U.S. cultural values?

Companies that proactively take stands on social, political, and environmental issues are engaging in ________.

The cultural environment consists of ________ that affect a society's values, perceptions, preferences, and behaviors.

Marketers want to predict cultural shifts to spot new opportunities or threats. The major cultural values of a society are expressed in people's views of themselves and others, as well as in their views of ________.

What advice would you give a firm about how to respond to the changing marketing environment?

Firms that develop strategies to change the environment, instead of assuming that strategic options are bounded by the current environment, are being _______.

A company with a proactive stance toward the marketing environment would be MOST LIKELY to do which of the following in the face of unfounded, negative chatter about their product?

Many companies see the marketing environment as uncontrollable. They ________ that will help the company avoid the threats and take advantage of the opportunities the environment provides.