Principle of Marketing Chapter 1

What benefits are considered to be consumer value?

What are the 4 P's of the marketing mix?

A specified group of existing/potential consumers that marketers direct their efforts toward is called a _____________

What are the 3 steps in the marketing process?

Organizations creating long-term links with their customers, employees and other partners to increase loyalty and customer relations is called _____________

What is the purpose of Partnership marketing?

What factors contribute to a businesses long-term stability?

What is the purpose of the Canadian Association?

What is real-time marketing?

What is metrics?

Hows is metrics usually presented?

What is a Dashboard?

What is Analytics?

What dis Greenwashing

When marketers create opportunities to directly interact with a business
it is called ______________