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Groundswell (L&B)
Streisand effect (L&B)
Web 2.0 (L&B)
Blogosphere (L&B)
Social network site (L&B)
Folksonomy (L&B)
RSS - Really Simple Syndication (L&B)
Widget (L&B)
Social Technographic Profile (L&B)
Social Technographic Profile (L&B)
Ladder
Social Technographic Profile (L&B)
Creators
Social Technographic Profile (L&B)
Conversationalists
Social Technographic Profile (L&B)
Critics
Social Technographic Profile (L&B)
Collectors
Social Technographic Profile (L&B)
Joiners
Social Technographic Profile (L&B)
Spectators
Social Technographic Profile (L&B)
Inactives
Social Technographic Profile (L&B)
Alpha Mom
(as target group example)
POST-Method (L&B)
Five objectives that companies can pursue in the groundswell (L&B)
Five objectives (L&B)
Listening
Five objectives (L&B)
Talking
Five objectives (L&B)
Energizing
Five objectives (L&B)
Supporting
Five objectives (L&B)
Embrancing
Listening strategies (L&B)
Why listening to the groundswell? (L&B)
Talking with groundswell (L&B)
Techniques talking with groundswell (L&B)
Post a viral video
Techniques talking with groundswell (L&B)
Social networks
Techniques talking with groundswell (L&B)
Blogs
Techniques talking with groundswell (L&B)
Communities
Best talking technique for each problem (L&B)
Techniques for energizing enthusiasm (L&B)
1. Rating reviews
Techniques for energizing enthusiasm
(L&B)
2. Create a community
Techniques for energizing enthusiasm (L&B)
3. Online communities
Supporting Forum (L&B)
Wiki (L&B)
Innovating faster (L&B)
Crowd sourcing (L&B)
The internal groundswell (L&B)
Empower organization (L&B)
The five stages of social maturity (L&B)
The five stages of social maturity (L&B)
1. The dormant stage
The five stages of social maturity (L&B)
2. The testing stage
The five stages of social maturity (L&B)
3. The coordinating stage
The five stages of social maturity (L&B)
4. The scaling and optimizing stage
The five stages of social maturity (L&B)
5. Empowering stage
The ubiquitous (universal) groundswell (L&B)
Attaining groundswell thinking (L&B)
7 Steps
to build a powerful success according to the groundswell thinking.
consumer focus (V)
Problem with the conventional approach (V)
Achieving customer lock-on (V)
Value add-on (V)
The customer-activity cycle (V)
Capitalizing on value gaps (V)
Creating breakthrough value (V)
Economies of skill (V)
Economies of stretch (V)
Economies of sweep (V)
Economies of spread (V)
Customer-focused interactions loop (V)
Customer-focused interactions loop (V)
Loop 1 Relationship
Customer-focused interactions loop (V)
Loop 2 Knowledge and Information
Customer-focused interactions loop (V)
Loop 3 Networks
Customer-focused interactions loop (V)
Loop 4 Players
Customer-focused interactions loop (V)
Loop 5 Developers
Customer-focused interactions loop (V)
Loop 6 Costs
