New Product Development | Quiz

Question 1 of 15

1

What do you mean by "New Product"?

Select one of the following:

a truly new product
innovated product from the existing one
products which are washed and cleaned to look new
both (a) and (b)

Explanation

Question 2 of 15

1

New products are new in "varying degrees"

Select one of the following:

True
False

Explanation

Question 3 of 15

1

Which of the following does not come under the category of new products

Select one of the following:

new to the world
new to the product lines
repositioning
cost additions
none of the above

Explanation

Question 4 of 15

1

The steps of the new product development process are:
1. ❌
2. ❌
3. ❌
4. ❌
5. ❌
6. ❌
7. ❌
8. ❌

Drag and drop to complete the text.

Idea Generation

Idea screening

Idea Screening

Business analysis

content testing

Content development and testing

product regeneration

market strategy and development

market strategy

development

product production

business analysis

repositioning

product development

market size

global competition

market testing

product testing

globalisation

commercialisation

production

Explanation

Question 5 of 15

1

Choose the challenges of the New product development process

Select one or more of the following:

market potential
time
global competition
product development
commercialisation
business analytics
price
distribution

Explanation

Question 6 of 15

1

Fill the blank space to complete the text.

is the continuous and systematic search for new product opportunities.

Explanation

Question 7 of 15

1

Fill the blank spaces to complete the text.

In screening idea, the companies normally face 2 serious errors which are and and they must try to avoid these.

Explanation

Question 8 of 15

1

concept testing means presenting the product concept to target customers, physically or symbolically, and getting their reactions.

Select one of the following:

True
False

Explanation

Question 9 of 15

1

Select from the dropdown lists to complete the text.

In concept and development testing, ( product concept, product idea ) are converted into ( product concept, product idea ).

Explanation

Question 10 of 15

1

choose the methods for Market testing.

Select one or more of the following:

test markets
making adjustments to market
market analysis
sales wave research
simulated test marketing
controlled testing marketing

Explanation

Question 11 of 15

1

Fill the blank space to complete the text.

is the process used by customers to determine whether to adopt an innovation or not.

Explanation

Question 12 of 15

1

At this stage, innovation is introduced to the consumer but there is no true knowledge of the product to the consumer. What stage of Consumer Adoption is this?

Select one of the following:

Awareness
Interest
Trial
Adoption

Explanation

Question 13 of 15

1

At this stage, consumer is ready to try or test the new products, they practically examine it. They can buy the product or get free samples. What stage of consumer adoption is this?

Select one of the following:

Adoption
Interest
trial
Evaluation

Explanation

Question 14 of 15

1

Select from the dropdown lists to complete the text.

The stages of Product Adoption process are:
1. ( Interest, Awareness )
2. ( interest, trial )
3. ( trial, evaluation )4. ( security, trial )
5. ( adaption, adoption )

Explanation

Question 15 of 15

1

	Created by Lisa B 3 months ago

BBA Marketing (UNIT-3 NEW PRODUCT DEVELOPMENT) Quiz on New Product Development | Quiz, created by Lisa B on 17/11/2024.

New Product Development | Quiz

Question 1 of 15

What do you mean by "New Product"?

Select one of the following:

Explanation

Question 2 of 15

New products are new in "varying degrees"

Select one of the following:

Explanation

Question 3 of 15

Which of the following *does not* come under the category of new products

Select one of the following:

Explanation

Question 4 of 15

The steps of the new product development process are: 1. ❌ 2. ❌ 3. ❌ 4. ❌ 5. ❌ 6. ❌ 7. ❌ 8. ❌

Drag and drop to complete the text.

Explanation

Question 5 of 15

Choose the challenges of the New product development process

Select one or more of the following:

Explanation

Question 6 of 15

Fill the blank space to complete the text.

is the continuous and systematic search for new product opportunities.

Explanation

Question 7 of 15

Fill the blank spaces to complete the text.

In screening idea, the companies normally face 2 serious errors which are and and they must try to avoid these.

Explanation

Question 8 of 15

concept testing means presenting the product concept to target customers, physically or symbolically, and getting their reactions.

Select one of the following:

Explanation

Question 9 of 15

Select from the dropdown lists to complete the text.

In concept and development testing, product concept product idea( product concept, product idea ) are converted into product concept product idea( product concept, product idea ).

Explanation

Question 10 of 15

choose the methods for Market testing.

Select one or more of the following:

Explanation

Question 11 of 15

Fill the blank space to complete the text.

is the process used by customers to determine whether to adopt an innovation or not.

Explanation

Question 12 of 15

At this stage, innovation is introduced to the consumer but there is no true knowledge of the product to the consumer. What stage of Consumer Adoption is this?

Select one of the following:

Explanation

Question 13 of 15

At this stage, consumer is ready to try or test the new products, they practically examine it. They can buy the product or get free samples. What stage of consumer adoption is this?

Select one of the following:

Explanation

Question 14 of 15

Select from the dropdown lists to complete the text.

The stages of Product Adoption process are: 1. Interest Awareness( Interest, Awareness ) 2. interest trial( interest, trial ) 3. trial evaluation( trial, evaluation )4. security trial( security, trial ) 5. adaption adoption( adaption, adoption )

Explanation

Question 15 of 15

Click on each orange point and select the correct answer.

label the graphs with the levels of the Consumer Adoption.

Explanation

Which of the following does not come under the category of new products

The steps of the new product development process are:
1. ❌
2. ❌
3. ❌
4. ❌
5. ❌
6. ❌
7. ❌
8. ❌

In concept and development testing, ( product concept, product idea ) are converted into ( product concept, product idea ).

The stages of Product Adoption process are:
1. ( Interest, Awareness )
2. ( interest, trial )
3. ( trial, evaluation )4. ( security, trial )
5. ( adaption, adoption )