Principles of Data Reduction
(9)

Market Share (%)

Penetration (%)

Purchase Frequency (times)

Purchase Rate (times)

Share of Category Requirements (SCR%)

100% Sole Loyalty

What are the brand size measures?

What are the brand loyalty measures?

What are 2 patterns we see within BPM's?

Double Jeopardy

Duplication of Purchase Law

What is the purpose of the Dirichlet Model?

What tasks is the Dirichlet used for?

How do people buy? (4)

Dirichlet models fit when?

How brands compete and perform? (4)

Purpose (Applications) of Polarisation (3)

Advantages of Polarisation

Types of loyalty (2)

Polarisation index formula
0:1

Conditional Trend Analysis (purpose)

random nature in period-by-period purchasing

Implications for marketers

CTA FORMULA

Best-Worst formula tasks

Methods to measure consumer preference
RATING METHOD

Methods to measure consumer preference
RANKING METHOD

Methods to measure consumer preference
CONSTANT SUM

Methods to measure consumer preference
Method of Paired Comparison

BEST-WORST METHOD

Underlying theory and advantages

Best Worst Formula

Conjoint Analysis definition

Conjoint Analysis
Marketing Tasks

Conjoint Analysis
Purpose

Conjoint Analysis
Applications

Conjoint Analysis
dollar value formula

Bass Model
Purpose

Bass Model
implications

Bass Model
Assumptions (8)

Bass Model
Coefficients

Bass Model
Parameters

ADBUDG Response Functions
Purpose

Linear Response Model

Pros and Cons of Linear Response Model

ADBUDG response function

ADBUDG response function
s-shape/concave

Price elasticity
definition

Price elasticity tasks

Price and demands
PE values

Demand Curves
variables

Price Elasticity
formula

Demand Curves
Linear Demand Curve

Demand Curve
Constant Elasticity Demand Curve

Demand Curve
Legit Demand Curve