Close
Definition PR
What is the nature of PR in Britain?
Definition Issue
Issue Management
Developing an issue strategy (The do-it Plan)
Definition Public Affairs
Definition Lobbying
Purpose of lobbying
Definition Image
Why is a good image important
Definition Reputation
Corporate Identity
Corporate Identity consists of
Corporate Branding
Definition stakeholder
Corporate Social Responsibility
Three levels of impact according to Peach (1987)
CSR also includes
4 drivers of csr
Media Relations
Press release
Press conference
Embargo
Off-the-record information
Agenda Setting
Framing
4 possible functions of framing
Metaphor
Selection
Salience
Spin
Story
Plot
Media Text
Intertextuality
Infographic
