Masters Degree Marketing (Strategic) Flashcards on Promotion and Integrated Marketing Communications, created by Madeline Briscoe on 28/12/2015.
|
|
Created by Madeline Briscoe
over 8 years ago
|
|
Close
|
|
Created by Madeline Briscoe
over 8 years ago
|
|
what is the promotional mix and what are the 4 types of promotion?
what is integrated marketing communications?
what are the 2 strategies used to promote a product or service?
what are the 4 major decisions in advertising?
3 types of advertising advertinsing
(aims of advertising)
4 things to consider when selecting advertising media
3 ways you can evaluate an advertisement's effectiveness?
what is direct marketing?
what is sales promotion?
what is public relations and what are it's benefits?
