Masters Degree Marketing (Strategic) Flashcards on Promotion and Integrated Marketing Communications, created by Madeline Briscoe on 28/12/2015.
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Created by Madeline Briscoe
almost 9 years ago
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Close
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Created by Madeline Briscoe
almost 9 years ago
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what is the promotional mix and what are the 4 types of promotion?
what is integrated marketing communications?
what are the 2 strategies used to promote a product or service?
what are the 4 major decisions in advertising?
3 types of advertising advertinsing
(aims of advertising)
4 things to consider when selecting advertising media
3 ways you can evaluate an advertisement's effectiveness?
what is direct marketing?
what is sales promotion?
what is public relations and what are it's benefits?
