Masters Degree Marketing (Brand Management) Flashcards on Luxury Brands, created by Madeline Briscoe on 04/01/2016.
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Created by Madeline Briscoe
almost 9 years ago
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Close
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Created by Madeline Briscoe
almost 9 years ago
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what are luxury products?
key attributes of luxury brands
how does luxury differ from premium and fashion?
(Kapferer triangle)
key components of luxury brands
what are the 3 ways luxury products can be positioned and what types of products fit with each type?
why is it important for co. to have these tiers of product?
what are the 4 elements of brand identity?
(heine)
since non-luxury brands offer similar functional benefits, what do luxury brands need to do to differentiate themselves?
what are some luxury brand personality traits
what are the 4 elements used to explain luxury consuption?
what are the 8 p's of luxury marketing?
what are the 5 stages of luxury?
