Chad Collins
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NC Hospitality & Tourism 3.04 Quiz

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Chad Collins
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3.04 H&T Quiz

Question 1 of 24

1

What form of promotion occurs when a property offers a chance to win a free night's lodging?

Select one of the following:

  • Sales promotion

  • Public relations

  • Personal selling

  • Product placement

Explanation

Question 2 of 24

1

A client wants to book a cruise. What is the most appropriate action for the travel agent to take?

Select one of the following:

  • Recommend the cruise package that pays the best commission

  • Give the client several brochures to take home and review

  • Have the client complete an extensive questionnaire

  • Determine the client’s needs and preferences

Explanation

Question 3 of 24

1

What advertising medium should a tour operator use to reach selective local audiences at low costs?

Select one of the following:

  • Regional newspaper

  • National television

  • Direct mail

  • Radio

Explanation

Question 4 of 24

1

What is an important component of a hospitality business’s positioning strategy?

Select one of the following:

  • Business plan

  • SWOT analysis

  • Diversification portfolio

  • Unique selling proposition

Explanation

Question 5 of 24

1

What type of market segmentation is a tour company using when it focuses on developing Alaskan tours and cruises?

Select one of the following:

  • Organic

  • Geographic

  • Demographic

  • Psychographic

Explanation

Question 6 of 24

1

What type of printed materials do travel agents often use as a sales tool when selling vacation packages to clients?

Select one of the following:

  • Wholesale pricing guides

  • Promotional brochures

  • Product samples

  • Travel videos

Explanation

Question 7 of 24

1

A hotel reservationist says, “Mrs. Thompson, there are only two oceanfront suites left at the Ocean Sands Hotel, so you may want to book your trip as soon as possible.” What type of sales close is the hotel reservationist using?

Select one of the following:

  • Direct

  • Bonus

  • Standing room only

  • Assumptive

Explanation

Question 8 of 24

1

What is an important aspect of selling hospitality and tourism services?

Select one of the following:

  • Obtaining testimonials

  • Explaining product benefits

  • Encouraging word-of-mouth promotion

  • Focusing on competitors’ weaknesses

Explanation

Question 9 of 24

1

What type of advertising is a resort using when it sends a postcard to its former guests?

Select one of the following:

  • Specialty

  • Direct mail

  • Out-of-home

  • Mass advertising

Explanation

Question 10 of 24

1

What is the foundation of a unique selling proposition for a hospitality and tourism business?

Select one of the following:

  • Differentiation

  • Standardization

  • Customization

  • Saturation

Explanation

Question 11 of 24

1

A tour wholesaler is developing a guided bus tour for 55- to 70-year-old couples with an income between $60,000 - $100,000. How is the tour wholesaler segmenting the target market?

Select one of the following:

  • Psychographics

  • Demographics

  • Geographics

  • Typographics

Explanation

Question 12 of 24

1

What type of marketing involves a 3-day cruise offering several culinary classes for women who enjoy cooking Italian food?

Select one of the following:

  • Demographic

  • Mainstream

  • Progressive

  • Niche

Explanation

Question 13 of 24

1

What does an effective unique selling proposition do for a tour operator?

Select one of the following:

  • Simulates interest in the tour product

  • Maximizes the tour operator’s efficiency

  • Enables the tour operator to set financial goals

  • Ensures that tourists purchase the tour product

Explanation

Question 14 of 24

1

What type of marketing involves booking a tour on a website?

Select one of the following:

  • Niche

  • Affinity

  • Interactive

  • Multi-level

Explanation

Question 15 of 24

1

Which of the following questions should a travel agent ask to determine customers' needs in order to book them on the appropriate cruise?

Select one of the following:

  • "Why do you want to take a cruise?"

  • "Where are you interested in going on your cruise?"

  • "Do you like to spend a lot of money on vacation?"

  • "Why do you want to go on a cruise during this the time of year?"

Explanation

Question 16 of 24

1

What must a convention hotel salesperson often need to do to obtain a contract for a large business conference?

Select one of the following:

  • Provide a demonstration

  • Ignore complaints

  • Answer objections

  • Ask for referrals

Explanation

Question 17 of 24

1

Regency Hotel sent a special offer via “Tweet” to its Twitter followers. What method of marketing communications was used?

Select one of the following:

  • Print advertising

  • Word-of-mouth

  • Social media

  • Opt-out email

Explanation

Question 18 of 24

1

How is a motel positioning itself when it emphasizes a good value and low rates?

Select one of the following:

  • By price

  • By quality

  • By location

  • By amenities

Explanation

Question 19 of 24

1

What is the primary goal of promotion in the hospitality and tourism industries?

Select one of the following:

  • To develop distribution strategies

  • To monitor similar businesses

  • To identify product segments

  • To create product demand

Explanation

Question 20 of 24

1

To whom do retail travel agencies sell hospitality and tourism products?

Select one of the following:

  • End users

  • Marketers

  • Producers

  • Wholesalers

Explanation

Question 21 of 24

1

How is an amusement park positioning a new roller coaster ride when it focuses on the ride’s physical characteristics?

Select one of the following:

  • Attributes

  • Quality

  • Status

  • Value

Explanation

Question 22 of 24

1

Which of the following examples best demonstrates the concept of suggestive selling in the hospitality industry?

Select one of the following:

  • A motel employee advises guests that they need to check out by 11:00 a.m.

  • A convention hotel provides guests with free shuttle service to the area’s airport.

  • A guest asks a hotel employee to change his/her arrival date of his/her reservation.

  • A resort reservationist asks guests if they would prefer to book a suite instead of a king single room.

Explanation

Question 23 of 24

1

What type of service might a travel agent recommend to clients who want to tour Arizona, New Mexico, and California on their own at a leisurely pace?

Select one of the following:

  • Car rental

  • Motorcoach

  • Regional airplane

  • High-speed train

Explanation

Question 24 of 24

1

What do travel agents need to do to help clients make decisions about which travel products to buy?

Select one of the following:

  • Focus on the price of a product

  • Describe the safety factors of a product

  • Create a positive image of a product

  • Explain the tangible features of a product

Explanation

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