GCSE Business studies Flashcards on 1.1 Keywords - Spotting a business opportunity, created by Mr_Lambert_Hungerhil on 21/01/2016.
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Created by Mr_Lambert_Hungerhil
almost 9 years ago
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Created by Mr_Lambert_Hungerhil
almost 9 years ago
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Supplier
Customer
Consumer
Customer Needs
Market Research
Primary (or field) research
Survey
Respondents
Questionnaire
Focus group
Secondary (or desk) research
Qualitative data
Quantitative data
Market segment
Price sensitive
Market Map (Perceptual Map or Positioning Map)
Gap in the market
Product range
Brand
Brand Image
Added Value
Unique selling point or USP
Franchise
Franchisee
Franchisor
