Aristotle's Five Cannons of Rhetoric

Assumptions of the Narrative Paradigm

Three Types of Coherence

Criticisms of the Narrative Paradigm

Assumptions of Cultivation Analysis

Four Steps of Cultivation Analysis

PAT Coding Scheme

First and Second Order of Cultivation Effects

Criticisms of Cultivation Analysis

Catharsis

Desensitization

Social Learning Theory

Difference between Disinhibition and Desensitation

Model of Social Learning

Criticisms of Media Effect Theories

Schramm's Fraction of Selection

Maslow's Hierarchy of Needs
(Bottom to Top)

McQuail's Media Use Typologies

Types of Audience Activity

Types of Politeness Strategies

Conflict Management Strategies

Process of Silencing

Criticisms of MGT

Forms of Overaccomodation