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A quiz for A2 Media audience theory.

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jadeelotus
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A2 Media: Audience Theory

Question 1 of 6

1

Uses and Gratifications Theory: Which of the below answers matches this explanation of a pleasure the audience get from the Media - "Audience uses the media as a substitute for relationships/social interaction"

Select one of the following:

  • Surveillance

  • Personal Identity

  • Diversion

  • Personal Relationships

Explanation

Question 2 of 6

1

Fill the blank spaces to complete the text.

Reception Theory states the media and the audience have an , and that neither side has full . Media is (has multiple meanings) and we base our interpretation of the media on and life experiences.

Explanation

Question 3 of 6

1

In 'Uses and Gratifications' Theory there are four ways the audience uses media texts.

Select one of the following:

  • True
  • False

Explanation

Question 4 of 6

1

This theory states the audience is completely passive and that the media has full control over how we interpret texts.

Select one or more of the following:

  • Uses and Gratifications

  • Reception Theory

  • Two Step Flow

  • Hypodermic Needle

Explanation

Question 5 of 6

1

Lazarsfeld, Berelson and Gaudet analysed the decision-making process during an . They found out that information is not direct from media to , it is filtered through ''. Their results show factors are an influence on how we texts.

Drag and drop to complete the text.

    election
    party
    horse show
    audience
    the TV
    us
    opinion leaders
    politicians
    parents
    friends
    social
    biblical
    relationship
    political
    interpret
    read
    see
    understand

Explanation

Question 6 of 6

1

Select from the dropdown lists to complete the text.

Uses and Gratifications Theory: The audience uses the media for their ( needs, happiness, satisfaction ), the media is run by the audience and producers have no say in how their text is ( interpreted, watched, read ).
Need 1: ( Surveillance, Diversion, Interpretation ) - Informational texts that could be beneficial to us
Need 2: Personal Relationships - Substitution of ( social interaction, conversation, people, family ) for television
Need 3: ( Diversion, Escape, Surveillance, Personal Identity ) - Using the media as an ( escape, distraction, mother )
Need 4: ( Personal Identity, Personality, Personal Development ) - Seeing yourself reflected in texts, learning ( behaviours, morals, swear words )/social interaction

Explanation

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