Karla Leon
Quiz by , created more than 1 year ago

Test about the video Marketing and promotion

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Karla Leon
Created by Karla Leon almost 9 years ago
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Test of Marketing and Promotion

Question 1 of 10

1

Promotion

Select one of the following:

  • Activities that communicate the product, brand or service to the user.

  • Process of making potential customers interested in your products or services.

Explanation

Question 2 of 10

1

Marketing

Select one of the following:

  • Dividing the marketplace into parts which are definable, accessible, actionable, and profitable and have a growth potential.

  • Process of making potential customers interested in your products or services.

Explanation

Question 3 of 10

1

Price

Select one of the following:

  • Activities that communicate the product, brand or service to the user.

  • Is the value that is put to a product or service.

Explanation

Question 4 of 10

1

Target

Select one of the following:

  • A specific group of consumers at which a company aims its products and services.

  • The process of attracting public attention to public by the use of the mass media.

Explanation

Question 5 of 10

1

Advertising

Select one of the following:

  • Name, symbol or other feature that distinguishes one seller's product from those of others.

  • Messages that are intended to inform or influence people to buy a product.

Explanation

Question 6 of 10

1

Segmentation

Select one of the following:

  • Dividing the marketplace into parts which are definable, accessible, actionable, and profitable and have a growth potential.

  • The image, sound, name, brand or attribute that comes to mind immediately when asked about products.

Explanation

Question 7 of 10

1

Top of the mind recall

Select one of the following:

  • Messages that are intended to inform or influence people to buy a product.

  • The image, sound, name, brand or attribute that comes to mind immediately when asked about products.

Explanation

Question 8 of 10

1

Brand

Select one of the following:

  • Name, symbol or other feature that distinguishes one seller's product from those of others.

  • The condition of the relationship between and organization and the public.

Explanation

Question 9 of 10

1

Publicity

Select one of the following:

  • The process of attracting public attention to public by the use of the mass media.

  • Is the value that is put to a product or service.

Explanation

Question 10 of 10

1

Public Relations

Select one of the following:

  • A specific group of consumers at which a company aims its products and services.

  • The condition of the relationship between and organization and the public.

Explanation

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