AS - Level AS-Level Business (1.3 Marketing Mix and Strategy) Flashcards on Key Terms: Branding and Promotion, created by Heather Jones on 21/02/2016.
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Created by Heather Jones
over 8 years ago
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Created by Heather Jones
over 8 years ago
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Above-the-line promotion
Advertising
below-the-line promotion
emotional branding
generic brands
manufacturer brands
marketing mix
Merchandising
Own-label brands
Point of sale
Promotion
public relations
sales promotions
sponsorship
viral marketing
