James McLean
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study guide for Cloud 360 quiz

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James McLean
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Cloud 360-MDM

Question 1 of 108

1

Out of the box, Cloud MDM cleanses and standardizes data in which Salesforce objects?

Select one or more of the following:

  • Accounts

  • Products

  • Leads

  • Contacts

Explanation

Question 2 of 108

1

What does "Consolidation" refer to?

Select one of the following:

  • The process of merging two or more duplicate records.

  • The process of taking data from multiple sources to create a 'golden record.'

Explanation

Question 3 of 108

1

The Cloud MDM hierarchies feature allows you to represent various relationships with your customers.

Select one of the following:

  • True
  • False

Explanation

Question 4 of 108

1

The Cloud MDM application has components that run inside Salesforce as well as components that run outside Salesforce.

Select one of the following:

  • True
  • False

Explanation

Question 5 of 108

1

Running Cloud MDM using the default settings is recommended.

Select one of the following:

  • True
  • False

Explanation

Question 6 of 108

1

The following statements regarding the Cloud MDM custom settings are true:

Select one or more of the following:

  • The settings are present but not visible after installation.

  • Changing the settings is only required for advanced operations.

  • The settings should be configured before running Cloud MDM jobs.

Explanation

Question 7 of 108

1

The default Cloud MDM profile that is assigned to all users is called:

Select one of the following:

  • Admin

  • Default

  • User

Explanation

Question 8 of 108

1

Which fields should be added to the Cloud MDM Information section on a page layout?
Select one or more:

Select one or more of the following:

  • Record Type

  • Synchronize

  • Country ISO Code

  • Company Norm

Explanation

Question 9 of 108

1

The Master Beans related list should be added to the Contact page layout (for the data steward/admin user).
Select one:

Select one of the following:

  • True
  • False

Explanation

Question 10 of 108

1

Field sets allow you to:
Select one:

Select one of the following:

  • Control which fields are compared when searching for duplicates.

  • Select which fields to display on a Visual Force page.

Explanation

Question 11 of 108

1

When an account record is synchronized to the Cloud MDM staging area, the following records are created:
Select one or more:

Select one or more of the following:

  • Java Bean

  • Account Bean

  • Contact Bean

  • Master Bean

Explanation

Question 12 of 108

1

The process of running synchronization on all records of a particular object type is known as:
Select one:

Select one of the following:

  • Standardization

  • Migration

  • Synchronization

Explanation

Question 13 of 108

1

The following statements regarding the Synchronize flag are true:
Select one or more:

Select one or more of the following:

  • For newly created records, value will be true.

  • Can be used to synchronize a subset of data.

  • Allows movement of a record to and from the Cloud MDM staging area.

  • For existing records in Salesforce, value will be false.

Explanation

Question 14 of 108

1

Which settings determine the field mappings between the transactional record and the bean?
Select one:

Select one of the following:

  • Matching Settings

  • Bean Settings

  • Synchronization Settings

Explanation

Question 15 of 108

1

How many custom fields can be mapped to a bean?
Select one:

Select one of the following:

  • 5

  • 10

  • 20

Explanation

Question 16 of 108

1

Data cleansing ensures that data is in a consistent format, which is important for:
Select one or more:

Select one or more of the following:

  • Quality of reports

  • Hierarchies

  • Improving matching results

Explanation

Question 17 of 108

1

When does Cloud MDM cleanse the data?
Select one:

Select one of the following:

  • When record is synchronized.

  • When a data steward clicks the Cleanse button.

  • When Cloud MDM is installed.

Explanation

Question 18 of 108

1

Cloud MDM looks for a legal form at the beginning and end of an account name.
Select one:

Select one of the following:

  • True
  • False

Explanation

Question 19 of 108

1

The normalized company name is used to update the Name on the account record.
Select one:

Select one of the following:

  • True
  • False

Explanation

Question 20 of 108

1

The normalized Country name is used to update the Country on the account , lead, or contact record.
Select one:

Select one of the following:

  • True
  • False

Explanation

Question 21 of 108

1

Cloud MDM uses fuzzy matching for the following processes:
Select one or more:

Select one or more of the following:

  • Matching records from external data sources to accounts.

  • Identifying duplicate records.

  • Grouping records with similar charcteristics.

  • Matching leads/contacts to accounts.

Explanation

Question 22 of 108

1

Fuzzy matching is a two-step process. In step 1, Cloud MDM:
Select one:

Select one of the following:

  • Performs a fuzzy match on the segments.

  • Performs a fuzzy match on all included fields.

  • Performs an exact match on the segments.

Explanation

Question 23 of 108

1

The following statements are true regarding Data segmentation:
Select one or more:

Select one or more of the following:

  • Speeds up the fuzzy matching process.

  • Reduces the total number of records being fuzzy matched.

  • Determines which records will be fuzzy matched.

  • Slows down the fuzzy matching process.

Explanation

Question 24 of 108

1

The segment component fields must be fields on the bean, not the transactional record.
Select one:

Select one of the following:

  • True
  • False

Explanation

Question 25 of 108

1

You can control the fuzzy matching by setting the following:
Select one or more:

Select one or more of the following:

  • Field Weightings

  • Threshold Values

  • Null Scores

  • Field Order

Explanation

Question 26 of 108

1

In which settings do you set fuzzy matching options?
Select one:

Select one of the following:

  • Synchronization Settings

  • Matching Settings

  • Duplicate Settings

Explanation

Question 27 of 108

1

If the fuzzy match score for a field is 40 and the field weighting is set to 25, what will the total field score be?
Select one:

Select one of the following:

  • 20

  • 10

  • 25

Explanation

Question 28 of 108

1

If you set a field's weighting to 200, the values in this field must match exactly or...
Select one:

Select one of the following:

  • The weighted score for that field will be doubled.

  • The total score will be set to 0 and the records will not be considered a match.

  • A score of 0 will be assigned for that field.

Explanation

Question 29 of 108

1

When you run the Duplicate Check job, Cloud MDM compares:
Select one:

Select one of the following:

  • All master beans in the same segment.

  • All account records in the Salesforce org.

  • All account records in the same segment.

Explanation

Question 30 of 108

1

When you run the Duplicate Contact Check job, Cloud MDM compares:
Select one or more:

Select one or more of the following:

  • All lead beans in same segment.

  • Account and Contact beans in same segment.

  • Contact to lead beans in same segment.

  • All Contact beans in same segment.

Explanation

Question 31 of 108

1

You should increase the # of processes when running the Duplicate Check jobs if your org contains more than 1000 records.
Select one:

Select one of the following:

  • True
  • False

Explanation

Question 32 of 108

1

In order to view a list of MDM-identified potential duplicates for an account, you must:
Select one:

Select one of the following:

  • Add the Duplicate Accounts Visualforce page to the Account page layout.

  • Be the Salesforce administrator.

  • Assign a Cloud MDM profile to your user.

Explanation

Question 33 of 108

1

What three things should you do before using the automated merge jobs?
Select one or more:

Select one or more of the following:

  • Use Salesforce side-by-side comparison to examine each duplicate pair.

  • Toggle the master record, where necessary.

  • Identify and mark any "no duplicate" pairs.

  • Analyze duplicate records using reports and side-by-side comparisons.

Explanation

Question 34 of 108

1

To create powerful duplicate reports, you should create a custom report type that...
Select one:

Select one of the following:

  • Pulls in data from the related master and detail Account, Contact, or Lead.

  • Groups records by the master.

  • Is only available to data stewards and administrators.

Explanation

Question 35 of 108

1

What controls the display of the Toggle Master, No Duplicate, and Merge buttons on the Duplicates Visualforce page?
Select one:

Select one of the following:

  • The Cloud MDM Profile of the user.

  • The Salesforce page layout.

  • The default Salesforce profile for the user.

Explanation

Question 36 of 108

1

With the Cloud MDM Merge jobs, you can merge up to 1000 records at a time.
Select one:

Select one of the following:

  • True
  • False

Explanation

Question 37 of 108

1

With Cloud MDM's enhanced lead conversion functionality, when a lead (for which a contact already exists) is converted, the following happens:
Select one:

Select one of the following:

  • The lead will not convert.

  • The lead is converted and the existing contact is updated.

  • The existing contact is automatically deleted, then the lead is converted.

Explanation

Question 38 of 108

1

What new fields can be added to the Lead Detail page with Cloud MDM?
Select one or more:

Select one or more of the following:

  • Master Account

  • Contact (Lookup)

  • Account (Lookup)

  • Lead Parent

Explanation

Question 39 of 108

1

In order to use the Cloud MDM lead functionality, leads must be "matched" to accounts. Which two things facilitate this?
Select one or more:

Select one or more of the following:

  • Batch Acceleration Level for Matching job

  • Segment Settings for Account and Contact

  • Matching Settings for Account and Contact

  • Matching Threshold for Account

Explanation

Question 40 of 108

1

Which approach should you use for performing a one-time load of data (example: migration from existing system to Salesforce)?
Select one:

Select one of the following:

  • Integrate to Staging Area (Beans)

  • Integrate directly to Account object

Explanation

Question 41 of 108

1

What should you do before loading external data into beans?
Select one:

Select one of the following:

  • Perform Duplicate Check

  • You should load data before doing any setup.

  • Create a Data Source

Explanation

Question 42 of 108

1

Matching can be defined as...
Select one:

Select one of the following:

  • The process of associating beans to master beans.

  • The process of associating leads and contacts to accounts.

  • The process of associating data from an external source with an account.

  • The process of associating records of the same object class.

Explanation

Question 43 of 108

1

If external data is loaded directly into beans and matching is run, how does Cloud MDM handle beans that were not matched to master beans (i.e., net new accounts)?
Select one:

Select one of the following:

  • The bean is associated with a global master bean.

  • A new master bean is created.

  • The bean is flagged as "No Match."

Explanation

Question 44 of 108

1

Which is true regarding the Consolidated View?
Select one or more:

Select one or more of the following:

  • Lists data sources for the master bean.

  • Shows data currently on account.

  • Shows data currently on master bean.

  • Shows historical data for account.

Explanation

Question 45 of 108

1

Enrichment can be defined as the process of writing data from the account to the master bean.
Select one:

Select one of the following:

  • True
  • False

Explanation

Question 46 of 108

1

Which enrichment operator will only update a field if that field's present value is NULL?
Select one:

Select one of the following:

  • +

  • ++

  • -

  • 0

Explanation

Question 47 of 108

1

You don't need to run the consolidation job if you are not intrgrating data from external systems.
Select one:

Select one of the following:

  • True
  • False

Explanation

Question 48 of 108

1

Multi-dimensional hiearchies means that a single account can belong to more than one hierarchy type - for example, a Sales and Financial hierarchy.
Select one:

Select one of the following:

  • True
  • False

Explanation

Question 49 of 108

1

What is another name for an account in a hierarchy?
Select one:

Select one of the following:

  • Branch

  • Node

  • Entity

  • Level

Explanation

Question 50 of 108

1

In order to view hierarchies using the MDM functionality, which configuration steps must you complete?
Select one or more:

Select one or more of the following:

  • Add the Parent ID field to the Master Bean page layout.

  • Configure field sets for Account search and results.

  • Add the Hierarchies Visualforce page to the Account page layout.

  • Ensure the Parent ID field is mapped in the Account Synchronization settings.

Explanation

Question 51 of 108

1

In which ways can hierarchies be built?
Select one or more:

Select one or more of the following:

  • The native Salesforce Parent field.

  • Via the master beans.

  • Cloud MDM's graphical hierarchy editor.

  • Imported from an external system.

Explanation

Question 52 of 108

1

What happens if you add an account (that already belongs to a hierarchy) to another hierarchy?
Select one:

Select one of the following:

  • The Account will be copied and assigned a unique name.

  • The account will be added to both hierarchies.

  • The account, along with any children, will be moved to the new hierarchy.

Explanation

Question 53 of 108

1

How can you change the hierarchy type?
Select one:

Select one of the following:

  • Navigate to the Master Bean for the ultimate parent and edit the Hierarchy Type field.

  • Edit the Hierarchy Type field on the Account that is the ultimate parent.

  • Navigate to the Account bean for the ultimate parent and edit the Hierarchy Type field.

Explanation

Question 54 of 108

1

In order to clone a node, you must use the Cloud MDM edit hierarchies interface.
Select one:

Select one of the following:

  • True
  • False

Explanation

Question 55 of 108

1

If you clone an account into another hierarchy type, what happens behind the scenes.
Select one:

Select one of the following:

  • A second master bean is created and associated with the account.

  • The second bean with source = account is created under the master bean.

  • A second bean with source = other is created and associated with the master bean for the account.

Explanation

Question 56 of 108

1

Select two valid approaches for loading hierarchy data from an external data source.
Select one or more:

Select one or more of the following:

  • Load data in first job, then create parent relationships in second job.

  • Populate the Parent ID field and load all data in a single job.

  • Load data then manually update the Parent Id fields.

  • Load data in order - parent accounts, then child accounts, etc.

Explanation

Question 57 of 108

1

Which input file format is supported with the Data Quality Center?
Select one:

Select one of the following:

  • Excel document

  • Binary Document

  • Delimited plain text files

  • Word Document

  • Fixed-width

Explanation

Question 58 of 108

1

What is the maximum file size that can be uploaded to the Data Quality Center?
Select one:

Select one of the following:

  • 1 GB

  • 500 MB

  • 50 MB

  • 100 MB

Explanation

Question 59 of 108

1

Does the Data Quality Center support de-duplication functionality?
Select one:

Select one of the following:

  • True
  • False

Explanation

Question 60 of 108

1

Incorrect address field assignments might result in which of the below status codes?
Select one or more:

Select one or more of the following:

  • C2

  • P1

  • I3

  • All of the above

  • P2

Explanation

Question 61 of 108

1

What versions of Excel are supported?
Select one or more:

Select one or more of the following:

  • 2013

  • 2007

  • 2010

  • 2003

Explanation

Question 62 of 108

1

Which enrichments are supported?
Select one or more:

Select one or more of the following:

  • Deceased Check

  • Geocoding

  • NCoA ( National Change of Address )

  • Consumer Segmentation

Explanation

Question 63 of 108

1

Which Address Doctor return status codes indicate a 50% or greater chance of an address being undeliverable?
Select one or more:

Select one or more of the following:

  • I2

  • P2

  • C4

  • P1

Explanation

Question 64 of 108

1

Which of the following Sales Force modules are supported with Address Validation?
Select one or more:

Select one or more of the following:

  • Accounts

  • Contacts

  • Leads

  • Opportunities

Explanation

Question 65 of 108

1

What is the maximum character length for a password?
Select one:

Select one of the following:

  • 20

  • 25

  • 5

  • 10

Explanation

Question 66 of 108

1

A Country must be specified in order to verify an address?
Select one:

Select one of the following:

  • True
  • False

Explanation

Question 67 of 108

1

The biggest benefit to verifying email addresses at point of collection is to increase your list size by ensuring valid emails at acquisition point
Select one:

Select one of the following:

  • True
  • False

Explanation

Question 68 of 108

1

What is the shortest recommended timeout, in seconds:
Select one:

Select one of the following:

  • 5

  • 15

  • 8

  • 10

Explanation

Question 69 of 108

1

It is recommended to prompt customers for invalids in the following situations:
Select one:

Select one of the following:

  • All of the above

  • Any time your main objective is to collect email addresses

  • Any time an email is collected for transactional messages, such as e-receipts, order confirmations and shipping notifications

  • Any time a customer service representative is verbally asking for a customer’s email ad-dress and typing it in

Explanation

Question 70 of 108

1

At what point in the process are real-time verification emails verified?
Select one:

Select one of the following:

  • 1 week later

  • Point of collection

  • 2 days later

Explanation

Question 71 of 108

1

An example of a hygiene code is:
Select one:

Select one of the following:

  • 220 Analytics in Progress

  • 300 Email Not Valid

  • Safe to Send

  • 200 Email Valid

Explanation

Question 72 of 108

1

Emails with code 220 Analytics in Progress safe to send from a hygiene perspective?
Select one:

Select one of the following:

  • True
  • False

Explanation

Question 73 of 108

1

Which of the following is NOT a reason you receive an “Analytics in Progress” status?
Select one:

Select one of the following:

  • The target email domain is a “Grey List” server

  • The email is invalid

  • The timeout value you have specified is too short for the specified domain

  • All are correct

Explanation

Question 74 of 108

1

The GetReason code for “Server Actively Rejected” has a code of:
Select one:

Select one of the following:

  • 225

  • 200

  • 300

  • 206

Explanation

Question 75 of 108

1

A “Net Protected” domain uses a third party service or appliance to filter and detect spam e-mail.
Select one:

Select one of the following:

  • True
  • False

Explanation

Question 76 of 108

1

The standard input and output file for an automated batch job is:
Select one:

Select one of the following:

  • csv

  • htm

  • xml

Explanation

Question 77 of 108

1

The email address field does not have to be present in input filing.
Select one:

Select one of the following:

  • True
  • False

Explanation

Question 78 of 108

1

What is the max length of characters that an email address can have?
Select one:

Select one of the following:

  • 100

  • 250

  • 20

  • 500

Explanation

Question 79 of 108

1

When you receive a hygiene result of “Mole”, this means:
Select one:

Select one of the following:

  • These emails are based internationally and are safe.

  • Third party oversight emails specifically used for monitoring resources, many times for deliverability monitoring

  • These email addresses are not directly owned or controlled by a 3rd party DNSBL site

Explanation

Question 80 of 108

1

Before installing the product, you must obtain a StrikeIron subscription for Email Verification Plus Hygiene
Select one:

Select one of the following:

  • True
  • False

Explanation

Question 81 of 108

1

What is the highest number a timeout can be set to, in seconds?
Select one:

Select one of the following:

  • 30

  • 120

  • 90

  • 10

Explanation

Question 82 of 108

1

What can you set the schedule type to when creating new batch jobs?
Select one:

Select one of the following:

  • Monthly

  • Never

  • None of the above

  • All of the above

Explanation

Question 83 of 108

1

You can only select email lists for automatic verification on demand.
Select one:

Select one of the following:

  • True
  • False

Explanation

Question 84 of 108

1

Bronto improves customer contactability by:
Select one:

Select one of the following:

  • 50%

  • 90% or More

  • 33%

  • 75%

Explanation

Question 85 of 108

1

The app is free for Bronto users who have purchased a subscription to StrikeIron Email Verification Plus Hygiene.
Select one:

Select one of the following:

  • True
  • False

Explanation

Question 86 of 108

1

The Informatica tool will verify the email address, mailing address and phone numbers instantly before the invalid contact record is stored in the CRM system.
Select one:

Select one of the following:

  • True
  • False

Explanation

Question 87 of 108

1

What is the default email verification timeout, in seconds?
Select one:

Select one of the following:

  • 15

  • 60

  • 30

Explanation

Question 88 of 108

1

On the batch job result page, you can sort out the list order by:
Select one:

Select one of the following:

  • Status description

  • Field Name

  • None of the above

  • All of the above

Explanation

Question 89 of 108

1

What are the 4 steps (in order) to integrate StrikeIron’s Email Verification and Hygiene API into Marketo?
Select one:

Select one of the following:

  • Create Webhook, create Smart Campaign, create form, test landing page

  • Configure Webhook, create form, create Smart Campaign, Test Landing page Correct

  • Create form, test landing page, create Webhook, create Smart Campaign

Explanation

Question 90 of 108

1

What is the purpose of the question mark (?) in the middle of the actual REST call?
Select one:

Select one of the following:

  • To make customers confused

  • It tells customer that they need to edit the REST information

  • It separates the endpoint of the API from the parameters that are supplied

Explanation

Question 91 of 108

1

The parameters that must be included in webhook template are:
Select one:

Select one of the following:

  • Message

  • None of the above

  • All of the above

  • License key

Explanation

Question 92 of 108

1

Before you map the Response Mappings, it is recommended that you create how many new fields?
Select one:

Select one of the following:

  • 10

  • 5

  • 2

  • 3

Explanation

Question 93 of 108

1

SMS Messages can be sent to non-mobile numbers:
Select one:

Select one of the following:

  • True
  • False

Explanation

Question 94 of 108

1

Consent is required to send SMS messages?
Select one:

Select one of the following:

  • True
  • False

Explanation

Question 95 of 108

1

What type of consent is required to send SMS messages?
Select one:

Select one of the following:

  • Oral

  • Written

  • All of the above

Explanation

Question 96 of 108

1

The frequency of you sending SMS messages to your customer base does not matter after you have consent.
Select one:

Select one of the following:

  • True
  • False

Explanation

Question 97 of 108

1

An opt-out option is required. for SMS Mobile Messaging.
Select one:

Select one of the following:

  • True
  • False

Explanation

Question 98 of 108

1

What are the 4 Types of Compliance Messages for SMS Messaging:
Select one:

Select one of the following:

  • Welcome, opt in, help, stop

  • Welcome, opt in, help, unknown

  • Welcome, stop, help, unknown

  • Opt in, stop, help, unknown

Explanation

Question 99 of 108

1

Is bulk SMS possible?
Select one:

Select one of the following:

  • No

  • Yes

Explanation

Question 100 of 108

1

Can we push HTTPs address via SMS?
Select one:

Select one of the following:

  • Yes (HTTP only)

  • No

Explanation

Question 101 of 108

1

SMS Messages cannot be customized when using a trial account.
Select one:

Select one of the following:

  • True
  • False

Explanation

Question 102 of 108

1

How many messages are tracked in a single TrackMessageBulk invocation?
Select one:

Select one of the following:

  • 100

  • 1000

  • 50

  • 10

Explanation

Question 103 of 108

1

What does the getstatuscode 200 mean (SMS Alert)?
Select one:

Select one of the following:

  • None of the above

  • Not found

  • Found

  • Issue

Explanation

Question 104 of 108

1

The syntax used by StrikeIron to describe the contents of SMS messages.
Select one:

Select one of the following:

  • XML

  • SQL

  • HTML

  • XLS

Explanation

Question 105 of 108

1

What is the first thing you need to do in creating a Marketo Integration?
Select one:

Select one of the following:

  • Create a secondary webhook

  • Create Campaign

  • Create response maping

Explanation

Question 106 of 108

1

What request type do you use in the webhook?
Select one:

Select one of the following:

  • Post (Mid)

  • Pre

Explanation

Question 107 of 108

1

What are the 4 steps involved in a Marketo Integration and in what order?
Select one:

Select one of the following:

  • Form, Webhook, , smart campaign, test landing page

  • Smart campaign, Webhook, form, test landing page

  • Test landing page, webhook, form, smart campaign

  • Webhook, form, smart campaign, test landing page

Explanation

Question 108 of 108

1

What 3 parameters need to be included in the template?
Select one:

Select one of the following:

  • License key, to number, header txt

  • License key, to number, message txt

  • Account ID, to number, message txt

  • License key, from number, message txt

Explanation

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