Sociocultural research embraces aspects of many other disciplines such as; anthropology, cultural studies, geography, social psychology and sociology

Sociocultural researches often study aspects of daily lives and practices that can be overlooked by other disciplines

Sociocultural researchers aim to challenge our views and opinions

Childhood memories - Plummer merely “self-work”.

The Sociocultural study of childhood and children can be identified by two main concepts, “socialisation and development”

Parsons (1951) describes socialisation as children learning and understanding their environment, relationships and culture

Consumerism is becoming increasingly evident in the construction of childhood - Buckingham (2011)

The new paradigm states that external influences such as adults and other sociocultural forces do not solely construct and influence childhood