2. Semester Medienwirkungs- und nutzungsforschung Flashcards on VL 8: IPK, Communication Flow & Diffusion, created by Sven Christian on 22/05/2016.
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Created by Sven Christian
over 8 years ago
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Created by Sven Christian
over 8 years ago
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Interpersonale Kommunikation
(IPK)
"The Peoples Choice"
Gründe für stabile Einstellungen
Two Step Flow of Communication
Faktoren:
(Who one is
What one knows
Whom one knows)
What one knows
Whom one knows
Whom one knows
(graphisch)
Diffusionsforschung
Diffusionsforschung
(Innovators
Early Adopters
Early Majority
Late majority
Laggards)
Early Adopters
