Although the mode is spoken, it is worth noting that this discourse is planned, and thus lacks the false starts and hesitation indicators of spontaneous speech.
The advert also makes use of pictures and music to communicate information.
The genre of the piece is a transcript, as can be identified by the pause notations [(.) (2)] and bold lexis (stressed syllables or words).
The purpose is to entertain, whilst also persuade and interest people in Paris.
The audience of the advert is likely to be adults, as the complex language indicates. The content of the video is largely relevant to people who haven't been to Paris before, as the video advises what to do and where to go whilst in Paris.
Also, the lack of deixis suggests that the author is targeting an audience of people who aren't currently in Paris, as it does not assume that they have any experience of Paris.

	Created by Summer Pearce over 8 years ago

Text from the 2015 specification AQA AS and A-level Paris Anthology