The media and sponsors are gaining greater power than the Sports Governing Bodies and their profit making is being put before the health and the interests of the athletes. This is known as:
Sponsorship in sport
Commercialisation of sport
Media in sport
Corruption in sport
Media is the various forms of mass communication which informs people about sport.
The most influential type of media coverage is:
newspapers
Radio
Television
Internet
Which format below is typical of an edited highlight show?
Question of sport
Ford super Sunday
Match of the day
Boots n All
Boots n All is what type of format shown on TV?
Live coverage
Documentaries
Review programme
Preview programme
Which of these effects is not a positive effect of media coverage?
Promotion of events
Decreased revenue
Informs, enlightens and instructs
Which of these effects is not a negative effect of media coverage?
Intrusion of an event
Media pressure
Altered timings of events
The media is big business and is an organisation driven by non-profit making to raise the profile of all athletes.
International events involve athletes from within the same nation competing for a title.
A governing body must consider the following factors before hosting an international event. The facilities, infrastructure and security of the country.
These are all advantages of hosting an international event, except:
Increases the profile of the event
Debt
Job creation
New facilities
These are all disadvantages of hosting an international event, except:
Terrorism
Boycotts
Profit
Protests
Sport is sometimes used as a political tool. Which Olympic Games was associated with propaganda?
Berlin
Munich
Montreal
Moscow
Sport is sometimes used as a political tool. Which Olympic Games was associated with Terrorism?
Sport is sometimes used as a political tool. Which Olympic Games was associated with debt?
These are all examples of the range of sponsorship, except?
Individual
Teams / Clubs
Sports / Events
Clothing
Most British Olympic athletes receive funding to help them train and compete full time. Which type of funding has had a significant effect on raising the tally of Olympic medals in recent years.
Sponsorship deals
National Lottery Grants
National Governing body Grants
Fund raising events
The advantages of sponsorship in sport help both the athlete and the different sports organisations. Which of these statements would be classed as a disadvantage?
Athletes can turn professional
Funds the running of the events
Change of the playing season
Improvement in facilities
Sponsorship has a powerful hold over sport, once a deal is accepted the sport comes to rely on it.
Sponsorship has many benefits to the company, except:
Product is advertised
Sales decrease
Tax benefits
Reputation increased