Business/Economics (Marketing HT16) Flashcards on Part 3: Chapter 11: Managing the Communications Mix, created by John Runestam on 23/09/2016.
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Created by John Runestam
almost 8 years ago
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Close
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Created by John Runestam
almost 8 years ago
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Marketing Communications Mix
The 5 Tools
Sales Promotion
Advertising
Direct Marketing
Media
Message
Vad behöver man ta hänsyn till när man skapar en Communications Mix?
Marketing Communications (planning)
Marketing Communications (manage)
IMC
MCPF
CRM
SMART Goals
Marketing Communications Objectives
Marketing Communications Strategy
Stakeholder
DRIP
Media Framentation
Audience framentation
Direct-response (DR) media
