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Markets and the role of Marketing (36)

Markets and the role of Marketing (36)

Question 1 of 11

1

Markets are a place that allows buyers and sellers to trade goods/services.

Select one of the following:

  • True
  • False

Explanation

Question 2 of 11

1

What is Market Share?

Select one of the following:

  • Section (share) of the total market belonging to a business or product

  • Splitting the market evenly for each business/product

Explanation

Question 3 of 11

1

Define the process of Marketing

Select one of the following:

  • Finding customers needs and satisfying them profitably

  • Finding customers needs

Explanation

Question 4 of 11

1

Which of the following activities does marketing involve?

Select one or more of the following:

  • Charging the right price

  • Persuading customers to buy products

  • Understanding the threats from competitors

  • Making products available in convenient locations

  • Designing products that meet customer needs

Explanation

Question 5 of 11

1

Which of the following activities does marketing involve?

Select one or more of the following:

  • Charging the right price

  • Persuading customers to buy products

  • Understanding the threats from competitors

  • Making products available in convenient locations

  • Designing products that meet customer needs

Explanation

Question 6 of 11

1

Which of the following activities does marketing involve?

Select one or more of the following:

  • Charging the right price

  • Persuading customers to buy products

  • Understanding the threats from competitors

  • Making products available in convenient locations

  • Designing products that meet customer needs

Explanation

Question 7 of 11

1

What does product oriented mean?

Select one of the following:

  • Businesses that avoid providing services.

  • Business that focus on the quality of their products.

Explanation

Question 8 of 11

1

Market oriented firms focus on customers and do not make products until they know what the people want.

Select one of the following:

  • True
  • False

Explanation

Question 9 of 11

1

The 4Ps of marketing mix include:

Select one or more of the following:

  • Profit

  • Public/Private

  • Packaging

  • Price

  • Partnerships

  • Promotion

  • Performance

  • Place

  • Production

  • Product

Explanation

Question 10 of 11

1

The 4Ps of marketing mix include:

Select one or more of the following:

  • Profit

  • Public/Private

  • Packaging

  • Price

  • Partnerships

  • Promotion

  • Performance

  • Place

  • Production

  • Product

Explanation

Question 11 of 11

1

The 4Ps of marketing mix include:

Select one or more of the following:

  • Profit

  • Public/Private

  • Packaging

  • Price

  • Partnerships

  • Promotion

  • Performance

  • Place

  • Production

  • Product

Explanation

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