By assigning a staff member to communicate and coordinate activities with each of its sponsors, a sports or event organization facilitates goodwill through which action?
Creating expanded advertising opportunities
Maximizing mass-media exposure
Processing special orders
Providing efficient, ongoing service
Sending newsletters, acknowledging efforts, providing extra benefits, and asking opinions are ways that event organizers can accomplish which activity?
Improve their brands
Advertise their products
Encourage vendor loyalty
Service their sponsors
