Flashcards on Chapter 11 unique marketing issues, created by Rafikiel Seyvunde on 04/12/2016.
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Created by Rafikiel Seyvunde
over 7 years ago
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Close
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Created by Rafikiel Seyvunde
over 7 years ago
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Market Segmentation
Select a target market
product attribute map
tagline
Brand
Brand Management
buzz
Brand equity
Marketing Mix
Product
service
reference account
cost based pricing
Value based pricing
price quality attribution
Public Relation
