Tom Bray
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4.3 The media, Globalisation and Popular culture Quiz

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Tom Bray
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4.3 The media, Globalisation and Popular culture Quiz

Question 1 of 20

1

Steger defined globalisation as a 'Superficial Candyfloss Culture' which means that Globalisation has lead to the dumbing down of intelligence, creativity and critical thinking.

Select one of the following:

  • True
  • False

Explanation

Question 2 of 20

1

Marcuse claimed that globalisation leads to a lack of critical thinking. Marcuse claimed that this is the product of media audiences being encouraged by media companies to subscribe to three ways of thinking and behaviour. Which ONE of the following is NOT one of these ways.

Select one of the following:

  • Commodity Fetishism

  • Imperialist Consumption

  • False needs

  • Conspicuous consumption

Explanation

Question 3 of 20

1

Which one of these sociologists criticised the cultural imperialist argument, as they believe it makes the mistake of suggesting that the flow of culture is one way only?

Select one of the following:

  • Held et al.

  • McChesney

  • Ritzer

  • Adorno and Marcuse

Explanation

Question 4 of 20

1

Cohen argued that the globalisation of communication has become so intensive and extensive that all consumers of the global media are citizens both of the world and of their locality.

Select one of the following:

  • True
  • False

Explanation

Question 5 of 20

1

Which of these are the effects of Americanisation?

Select one or more of the following:

  • Destroys local culture

  • Many people are leaving their own country and move away to the west

  • Rise in Islamic fundamentalism

Explanation

Question 6 of 20

1

Values refer to the beliefs and goals that members of societies agree are important.

Select one of the following:

  • True
  • False

Explanation

Question 7 of 20

1

Norms refer to how societies expect their members to behave in particular situations.

Select one of the following:

  • True
  • False

Explanation

Question 8 of 20

1

Which of these is the correct definition of 'False Consciousness'?

Select one of the following:

  • Refers to capitalist's power to impose power and influence.

  • Refers to people being stuck in working class societies.

  • Refers to peoples failure to look critically at the social world or their circumstances.

Explanation

Question 9 of 20

1

Held et al argued that the cultural capital imperialism argument makes the mistake of suggesting that the flow of culture is one way only.

Select one of the following:

  • True
  • False

Explanation

Question 10 of 20

1

Globalization has lead to an increase in High Culture

Select one of the following:

  • True
  • False

Explanation

Question 11 of 20

1

Imperialism refers to a country's ability to impose its power and influence on other countries, usually through military conquest.

Select one of the following:

  • True
  • False

Explanation

Question 12 of 20

1

Which ONE of these cultures refers to what the elite of a particular society regard as the highest intellectual achievements in areas such as art etc.

Select one of the following:

  • Folk Culture

  • Mass Culture

  • Popular culture

  • High Culture

Explanation

Question 13 of 20

1

Which of the following did Murthy (2013) investigate?

Select one of the following:

  • Investigated the impact of sites such as twitter had on political awareness.

  • Investigated how mobile phones have developed the media to globalize easier.

  • Investigated the impact of globalization has had on folk culture.

Explanation

Question 14 of 20

1

Cultural imperialists argue that the mass media have played a big role in the way societies have changed from being modern societies to being postmodern societies.

Select one of the following:

  • True
  • False

Explanation

Question 15 of 20

1

Americanization is the process of American culture being passed onto other nations and changing cultures. Eg removing folk culture.

Select one of the following:

  • True
  • False

Explanation

Question 16 of 20

1

Jenkins developed the concept of Global Participatory Culture

Select one of the following:

  • True
  • False

Explanation

Question 17 of 20

1

False Needs is the idea of wanting something you are unable to afford.

Select one of the following:

  • True
  • False

Explanation

Question 18 of 20

1

What did Hannerz mean by the term 'Coca-Colonisation'?

Select one of the following:

  • To describe how American culture products like Coca Cola were penetrating the cultures and consciousness of people in less developed countries in order to convince them that their wants can be fulfilled by American culture.

  • To describe the global impact companies such as Coca Cola has had on the working class and their economies.

Explanation

Question 19 of 20

1

Strinati argued that the media encourages the working class to buy capitalist products.

Select one of the following:

  • True
  • False

Explanation

Question 20 of 20

1

Bell observes that there has never been a form of global media with the power to report and disseminate events.

Select one of the following:

  • True
  • False

Explanation

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