Define Public Relations!

What are Marketing Public Relations functions for?

How does PR as a planned process look like?

How can public relations audiences be determined?

What PR tools do you know?

What are criteria for measuring PR effectiveness?

What are the advantages of publicity?

what are the disadvantages of publicity?

What is corporate advertising?

What objectives of corporate advertising do you konow?

What types of corporate advertising are there?

What is Advocacy Advertising?

What is cause-related marketing?

What are the advantages of corporate advertising?

What are the disadvantages of corporate Marketing?

What are methods to measure corporate advertising effectiveness?

Why is corporate advertising controversial?

What is Sales Promotion?

What are typical sales promotion vehicles?

What are the reasons for the growth of sales promotion?

What are Nonfranchise-building programs?

How are Nonfranchise-building promotions limited?

What are examples for nonfranchise-building promotions?

what are franchise-building promotions?

What techniques for franchisebuilding promotions are there?

What is the difference between nonfranchise and franchise building promotion?

What negative impact do sales promotions have?

What are the advantages and disadvantages of sales promotion?

What are problems with sales promotions?