Multi store model

• Encoding- Storage- Retrieval
• Sensory- very brief memory
• Short term - 7 chunks
• Long term - Lots of information
• Murdock
• Practical apps
• Learn lists of words with 2 secs per word. Then were told to recall the words in any order. Words from the end of the lost were recalled the best and the ones at the beginning were also quoted quite well
• Evaluation
• Practical Implication
• Primacy/recency effect
• Lacks ecological validity and mundane realism - Not very realistic
• Not everything in the world has to be recalled only remembered
• Helps us understand why it is so difficult top remember phone numbers as the primacy and recency effect will mostly remember the first and last numbers
• Car registrations not being longer than 7
• Postcodes not longer than 7