Marketing

Market research

Primary data

Secondary data

Quantitative data

Qualitative data

Respondents

Market Segmentation

Sample

Questionnaire

Product Trial

Repeat Purchase

Public Relations

Viral Marketing

Penetration Pricing

Trade Buyers

Retailers

Customer Loyalty

Product Life Cycle

Research and Development

Extension Strategy

Product Portfolio or Product Mix

Product Portfolio Analysis

Boston Matrix

Brand

Generic Product

Own Brand

Product Differentiation

Premium Price

Marketing Mix

Marketing Objective

Sales Volume

Sales Value

Market size

Market Growth

Sales Growth

Market Share

Market Mapping

Sampling

Confidence interval/Margin of error

Correlation

Extrapolation

Price elasticity of Demand

Income Elasticity of Demand

Market targeting

Niche Marketing

Mass Marketing

Marketing Mix

First P of Marketing Mix: Product

Second P of Marketing Mix: Price

Third P of Marketing Mix: Promotion

Fourth P of Marketing Mix: Place

Fifth P of Marketing Mix: People

Sixth P of Marketing Mix: Process

Seventh P of Marketing Mix: Physical Environment

Industrial Marketing