Natalie Balzert
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IS 383 Quiz on IS 383 Chapters 6,7,9 , created by Natalie Balzert on 11/03/2017.

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Natalie Balzert
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IS 383 Chapters 6,7,9

Question 1 of 25

1

Recommendation engines proactively identify products that ________.

Select one of the following:

  • have a high probability of being something the consumer might want to buy

  • people don’t know they want

  • capture people’s attention with eye-catching POS displays

  • are suggested by employees

Explanation

Question 2 of 25

1

A major source of revenue for search engines Google and Yahoo is _______, such as for certain keywords.

Select one of the following:

  • Subscriptions

  • Licensing fees

  • Advertising

  • User fees

Explanation

Question 3 of 25

1


The most popular commercial search engines, Google and Bing, are based on ________ technology.

Select one of the following:

  • meta-search

  • crawler

  • directory

  • semantic

Explanation

Question 4 of 25

1


________ search listings are a form of advertising and are purchased from search engine companies.

Select one of the following:

  • Paid

  • Informational

  • Organic

  • Transactional

Explanation

Question 5 of 25

1


With ________ media content goes from the technology to the people, but with ________ media, people create and control the content.

Select one of the following:

  • Traditional; social

  • Print; digital

  • Digital; print

  • Social; traditional

Explanation

Question 6 of 25

1


Because businesses compete for our attention, they have a vested interest in maintaining a high degree of visibility on _________.

Select one of the following:

  • search engine results pages

  • direct to consumer sales channels

  • organic search listings

  • search engine optimization

Explanation

Question 7 of 25

1

According to the Cluetrain Manifesto, over time successful companies will learn to engage customers in ________ as an alternative to the unidirectional or broadcast method of communication.

Select one of the following:

  • contests

  • conversations

  • corporate culture

  • tagging

Explanation

Question 8 of 25

1

A fast growing social technology sector involves _______, which are used to track conversations taking place on the web, particularly on other social media sites.

Select one of the following:

  • Groundswell services

  • Crowdsourcing

  • Social monitoring services

  • RSS technology

Explanation

Question 9 of 25

1

A bank may utilize ________ to display a mortgage application from its own records, the property location on a Google map and information from county government property tax records.

Select one of the following:

  • an enterprise mashup

  • social apps

  • RSS technology

  • social bookmarks

Explanation

Question 10 of 25

1


Google’s PageRank algorithm uses a website’s ________ in order to determine its quality.

Select one of the following:

  • popularity

  • relevancy

  • structure

  • user satisfaction

Explanation

Question 11 of 25

1

With __________ systems, supply chain partners collaborate in planning and demand forecasting in order to ensure that members of the supply chain will have the right amount of raw materials and finished goods when they need them.

Select one of the following:

  • CRM

  • ERP

  • KM

  • SCM

Explanation

Question 12 of 25

1

Data requirements of the operational level units are extensive and relatively routine, rarely changing because they depend on fixed sources of input and __________, which is a set of written instructions that document a routine activity that is followed by an organization.

Select one of the following:

  • Standard operating procedures

  • Compliance systems

  • Strategic marketing plan

  • Quality control

Explanation

Question 13 of 25

1

Coordination of several complex processes, namely ordering, purchasing or procurement, inbound logistics and outbound logistics activities is called _____________.

Select one of the following:

  • Logistics management

  • HR

  • Online transaction processing

  • Data accuracy

Explanation

Question 14 of 25

1

SharePoint can be used to set up a secure, access-controlled ________ site to share with external partners in the supply chain, contractors, and so on.

Select one of the following:

  • extranet

  • intranet

  • cloud

  • legacy

Explanation

Question 15 of 25

1

Apple’s iPhone and iPod are best examples of __________ business strategies because demand was so high that many customers were even willing to camp out on sidewalks to guarantee getting one on the day of their releases.

Select one of the following:

  • product-centric

  • customer-centric

  • upselling

  • cross-selling

Explanation

Question 16 of 25

1


________ refers to private or company-owned social media, software, platforms, or apps specially designed for use by business leaders and employees to fulfill the strategic mission.

Select one of the following:

  • Enterprise social

  • Social markets

  • Knowledge management

  • Collaboration tools

Explanation

Question 17 of 25

1


__________ systems are commercial software packages that integrate business processes, including supply chains, manufacturing, financial, human resources, budgeting, sales, and customer service.

Select one of the following:

  • CRM

  • ERP

  • KM

  • SCM

Explanation

Question 18 of 25

1


Data from functional ISs are used extensively by enterprise applications, including business intelligence (BI), e-commerce, customer relationship management (CRM), and ____________.

Select one of the following:

  • Supply chain management (SCM)

  • Process management

  • External systems

  • Integration

Explanation

Question 19 of 25

1


Each of the following is a basic functional area that is supported by information systems: manufacturing and production, ________, finance, IT, sales and marketing, and HR.

Select one of the following:

  • Administrative

  • Accounting

  • Quality control

  • Organizational

Explanation

Question 20 of 25

1


HR apps are leased in __________ arrangements.

Select one of the following:

  • Social networks

  • ERM

  • SaaS (Software as a Service)

  • Virtual

Explanation

Question 21 of 25

1


________ is a document used to communicate the company’s goals and the actions needed to achieve them.

Select one of the following:

  • Strategic plan

  • Mission statement

  • Organizational chart

  • SOP

Explanation

Question 22 of 25

1


Enterprise systems are integrated ISs that support core business processes and functions. How is integration achieved?

Select one of the following:

  • Integration is achieved connections to central data repositories that enable them to synch and share the latest data.

  • Integration is achieved by connecting wired and wireless computer networks so they can share applications.

  • Integration is achieved by outsourcing to vendors that replace stand-alone ISs with a single IS.

  • Integration is achieved by using cloud computing.

Explanation

Question 23 of 25

1

At what level are decisions made that set or impact the long-term direction of the entire organization?

Select one of the following:

  • Strategic level

  • Operational level

  • Managerial or administrative level

  • Executive level

Explanation

Question 24 of 25

1


The purpose of control is to identify deviations from goals as soon as possible in order to take corrective action. Tracking sales, inventory levels, orders, and customer support are examples of control activities. What type of company data is most important at this level?

Select one of the following:

  • Internal data

  • External data

  • Vendor data

  • Administrative data

Explanation

Question 25 of 25

1


When companies need to update mission critical computing systems, they often turn to ________ which integrate core business process and functions.

Select one of the following:

  • Enterprise systems

  • Legacy systems

  • Network solutions

  • Custom built software apps

Explanation