A close up follows the movement or action in the scene.
Semiotics is the study of signs. It is defined by the denotation (what the eyes can see) and the connotation (inferred meaning). What would be the denotations and the connotations of the McDonald's golden arches?
A) A bright yellow 'M' with white text highlighted in red beneath it, that connotes a promise of fast-food in the busy city centres across the world for a price that is monetarily cheap but expensive in long-term health repercussions (If consumed regularly).
B) A bright yellow 'M' with white text highlighted in red beneath it, that connotes a safari adventure filled with elephants, tigers, lions and the African landscape.
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