Proliferation

The proliferation of digital technology gives businesses a diverse new set of tools to monitor and aggregate consumer data to an unprecedented degree.

Ample

He figured he would have ample opportunity to see Kennedy in the future.

The pros and cons

They sat for hours debating the pros and cons of setting up their own firm.

Understand and articulate the pros and cons of each for different kinds of businesses/brands.

Gain knowledge of current state-of-the-art digital marketing channel campaigns.

Be exposed to current digital advertising research and development of critical questions and answers regarding the future of digital advertising.

Learn to evaluate and optimize digital marketing plans and prove return on investment.

Module

[moj-ool]

Peer

Hasan had recently undergone a peer review; his fellow doctors found no fault with the care he provided.

Syllabus

[sil-uh-buh s]

Etiquette

[et-i-kit, -ket]