Mak Ke
Flashcards by , created more than 1 year ago

The proliferation of digital technology gives businesses a diverse new set of tools to monitor and aggregate consumer data to an unprecedented degree. This data can then be leveraged to better target specific consumer segments and reach them through a variety of new media social platforms like Twitter, microsites, and apps.

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Mak Ke
Created by Mak Ke over 7 years ago
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