Rob Winners
Quiz by , created more than 1 year ago

Questions based off of the actual 2017 Google Analytics Certification Exam

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Rob Winners
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Pass the GA IQ Exam for Certification

Question 1 of 120

1

Digital analytics is

Select one or more of the following:

  • the analysis of quantitative data from your business

  • a process of continual improvement of the online experience

  • the analysis of qualitative data from your business

  • the analysis of data from your business and the competition

  • all of these answers are correct

Explanation

Question 2 of 120

1

Complete the definition of “digital analytics” by choosing the best option to fill in the blanks for the statement below.

“Digital analytics” is the analysis of qualitative and (a) ___________________ data from your business and the competition to drive a (b) ___________________ of the online experience that your (c) ___________________ and potential customers have which translates to your desired (d) ___________________.

Select one or more of the following:

  • (a) numeric, (b) continual change, (c) customers, (d) audience

  • (a) quantitative, (b) continual improvement, (c) customers, (d) outcomes

  • (a) numeric, (b) continual improvement, (c) customers, (d) audience

  • (a) quantitative, (b) continual change, (c) customers, (d) outcomes

Explanation

Question 3 of 120

1

What is the first step of analytics planning?

Select one or more of the following:

  • Document your technical infrastructure

  • Implement Google Analytics

  • Create your implementation plan

  • Define your overall measurement plan and business objectives

Explanation

Question 4 of 120

1

Which of the following should be the first step to complete during the analytics planning process?

Select one or more of the following:

  • Implement Google Analytics

  • Create your implementation plan

  • Define your overall measurement plan and business objectives

  • Maintain and refine your plans

  • Document your technical infrastructure

Explanation

Question 5 of 120

1

It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?

Select one or more of the following:

  • collecting user information for sales teams to connect with potential leads

  • selling products or services

  • encourage engagement and frequent visitation

  • all these options are equally relevant as business objectives for content publishers

Explanation

Question 6 of 120

1

The demographics and interest category information in Google Analytics comes from

Select one or more of the following:

  • the DoubleClick third-party cookie

  • Google Tag Manager

  • survey data filled out by users

  • Information that you upload from your CRM

  • The AdWords first-party cookie

Explanation

Question 7 of 120

1

When do Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?

Select one or more of the following:

  • when encrypted

  • in custom campaigns only

  • never

Explanation

Question 8 of 120

1

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

Select one or more of the following:

  • Google Analytics does not keep track of sessions by default

  • The visitor’s session expires after 5 minutes of inactivity

  • The visitor’s session expires once the visitor has exited your site

  • The visitor’s session expires after 30 minutes of inactivity

Explanation

Question 9 of 120

1

Which of the following would you use to set up a custom alert?

Select one or more of the following:

  • Intelligence

  • Real-Time

  • Conversions

  • Content

Explanation

Question 10 of 120

1

When Google Analytics processes data, one of the main tasks it completes is organizing hits into:

Select one or more of the following:

  • users and sessions

  • cohorts and interactions

  • registered users and browsers

  • purchasers and browsers

Explanation

Question 11 of 120

1

Once your Google Analytics data has been processed, it can not be changed.

Select one of the following:

  • True
  • False

Explanation

Question 12 of 120

1

A session in Google Analytics consists of:

Select one or more of the following:

  • The reports generated by users over a specific period of time

  • Interactions or hits from a specific user for all time

  • Interactions or hits from a specific user over a defined period of time

  • A group of users getting together in person to discuss analytics

Explanation

Question 13 of 120

1

By default, an Analytics session ends when inactive for:

Select one or more of the following:

  • 15 minutes

  • 30 minutes

  • 45 minutes

  • 59 minutes

Explanation

Question 14 of 120

1

You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

Select one or more of the following:

  • Real-Time

  • Intelligence

  • Annotations

  • secondary dimensions

Explanation

Question 15 of 120

1

Which of the following would you use to exclude rows with fewer than 10 visits?

Select one or more of the following:

  • table sort

  • primary dimension

  • secondary dimension

  • table filter

  • pivot table

Explanation

Question 16 of 120

1

In which of the following circumstances would you want to increase the default sessions timeout length in Google Analytics?

Select one or more of the following:

  • The games on your site are highly interactive.

  • A typical session on your site involves filling out at least 3 forms.

  • The default session timeout length is set dynamically by Google Analytics and you cannot change it.

  • The average length of videos on your site is 35 minutes.

  • The average article on your site takes 4 minutes to read.

Explanation

Question 17 of 120

1

Which are the four main parts of the Google Analytics platform?

Select one or more of the following:

  • Configuration, Prozessing, Reporting, and Recollection

  • Configuration, Collection, Progressing, and Reporting

  • Collection, Configuration, Processing, and Reporting

  • Collection, Processing, Continuation, and Reporting

Explanation

Question 18 of 120

1

Which of the following are considered the four main components of how the Google Analytics system works? Select four correct answers.

Select one or more of the following:

  • reporting

  • replication

  • collection

  • configuration

  • calculation

  • analysis

  • certification

  • processing

Explanation

Question 19 of 120

1

Which of the following is a session level interaction?

Select one or more of the following:

  • Ecommerce transaction

  • none of these answers is correct

  • social interaction

  • pageview

  • event

Explanation

Question 20 of 120

1

Which of the following are “hit” types tracked by Google Analytics?

Select one or more of the following:

  • Pageviews

  • Events

  • Reservations

  • Transactions

Explanation

Question 21 of 120

1

During data Processing, Google Analytics:

Select one or more of the following:

  • transforms the raw data from Collection using the Configuration settings

  • collects the data from Analytics tracking code added to a website, mobile application or other digital environments.

  • lets you access and analyze your data using the Reporting interface

  • lets you adjust Configuration settings before data is collected

Explanation

Question 22 of 120

1

You can adjust sample size in Google Analytics by

Select one or more of the following:

  • adjusting a control in the reporting interface

  • adjusting the session timeout control

  • adding a segment to your report

  • any of these actions will adjust the sample size

Explanation

Question 23 of 120

1

What is the hierarchy of the Google Analytics data model?

Select one or more of the following:

  • User > Session > Interactions

  • Sessions > Visitors > Interactions

  • Sessions > Users > Interactions

  • Interactions > Users > Sessions

Explanation

Question 24 of 120

1

Which of the following could you use to set targets for your measurement plan? Check all that apply.

Select one or more of the following:

  • Your historical site performance

  • Third-party industry benchmark data

  • Internal expectations from your business leadership

  • A random guess

Explanation

Question 25 of 120

1

During aggregation, Google Analytics:

Select one or more of the following:

  • exports the collected data into a Google Spreadsheet

  • organizes the collected data into pivot tables

  • organizes the collected data within database tables

  • samples the data immediately

Explanation

Question 26 of 120

1

True or False. The date range set for a Dashboard doesn’t apply to Real-Time widgets since they only show data for current active users, not historical data.

Select one of the following:

  • True
  • False

Explanation

Question 27 of 120

1

Which of the following are configurations that permanently modify your data during the processing stage?

Select one or more of the following:

  • Channel Groups

  • Content Groups

  • Custom Reports

  • Filters

  • Goals

  • Javascript Customization

Explanation

Question 28 of 120

1

The process Google Analytics uses to retrieve data from large, complex data sets faster is called:

Select one or more of the following:

  • sampling

  • retrieval

  • expediency

  • configuration

Explanation

Question 29 of 120

1

You should add Analytics tracking code to your site___________________

Select one or more of the following:

  • before documenting your business objectives

  • after implementation planning

  • when it’s convenient for your IT team

  • during measurement planning

Explanation

Question 30 of 120

1

Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page?

Select one or more of the following:

  • Real-Time

  • Secondary dimensions

  • Analytics Intelligence

  • Annotations

Explanation

Question 31 of 120

1

You should include Google Analytics tracking code on every page of a website you want to track.

Select one of the following:

  • True
  • False

Explanation

Question 32 of 120

1

To collect mobile application data with Google Analytics, you should implement the exact same code you use for your website tracking.

Select one of the following:

  • True
  • False

Explanation

Question 33 of 120

1

Which of the following technologies on your site influence how you implement Analytics? Select all that apply.

Select one or more of the following:

  • Server redirects

  • Query string parameters

  • Flash and AJAX events

  • Responsive web design

  • all of these answers are correct

Explanation

Question 34 of 120

1

The code snippet for tracking websites with Google Analytics is written in:

Select one or more of the following:

  • Java Script

  • Adjax

  • Phython

  • Php

  • Flash

  • Ruby

  • Coco

  • Unix

Explanation

Question 35 of 120

1

Which of the following platforms is Google Analytics capable of tracking? Check all that apply.

Select one or more of the following:

  • User activity on a website

  • User activity on a mobile website

  • User activity on a mobile application

  • User activity on a gaming console

  • User activity on any digitally connected device

Explanation

Question 36 of 120

1

Which of the following would you use to send data from a website to Google Analytics?

Select one or more of the following:

  • Campaign Tracking paramenter

  • JavaScript tracking code

  • none of these would be appropriate

  • Google Analytics mobile SDK

Explanation

Question 37 of 120

1

Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?

Select one or more of the following:

  • Measurement Protocol

  • any of these would be appropriate

  • Campaign Tracking parameter

  • JavaScript tracking code

  • Google Analytics mobile SDK

Explanation

Question 38 of 120

1

"It is recommended that you place the Google Analytics javascript tracking code:"

Select one or more of the following:

  • just after the opening <head> tag

  • just before the closing </head> tag

  • just after the opening <footer> tag

  • just before the closing </footer> tag

Explanation

Question 39 of 120

1

The tracking code in Google Analytics:

Select one or more of the following:

  • connects data to your specific Google Analytics account

  • sends data back to your Google Analytics account for reporting

  • tracks changes in your AdWords account

  • identifies new and returning users

Explanation

Question 40 of 120

1

In order to distinguish between users on web pages, Google Analytics:

Select one or more of the following:

  • uses the IP address of a device that accesses the site

  • uses the city, state and country of a visitor that access the site

  • creates anonymous unique identifiers using third-party cookies

  • creates anonymous unique identifiers using first-party cookies

Explanation

Question 41 of 120

1

Third-party data may be joined with the Google Analytics data collected via the tracking code.

Select one of the following:

  • True
  • False

Explanation

Question 42 of 120

1

How is Google Analytics able to determine if a group of website interactions are all from the same user device?

Select one or more of the following:

  • By detecting what city, operating system and browser the hits come from

  • By setting a unique ID for the device that is attached to each hit

  • By grouping together all hits that are collected within a 30 minute time period

  • Google Analytics is not able to detect if a group of interactions are from the same user device

Explanation

Question 43 of 120

1

Rather than using the random numbers that the tracking code creates, you can override the unique ID with your own number.

Select one of the following:

  • True
  • False

Explanation

Question 44 of 120

1

The order in which filters appear in your view settings matters.

Select one of the following:

  • True
  • False

Explanation

Question 45 of 120

1

Which of the following are possible uses of filters? Select all that apply.

Select one or more of the following:

  • replace complicated page URLs with readable text strings

  • report on only a subdomain or directory

  • include only traffic coming from a particular campaign

  • exclude visits from a particular IP address

Explanation

Question 46 of 120

1

Why is it important that you maintain one unfiltered view when using filters with your Analytics account?

Select one or more of the following:

  • You will need to configure your goals in the unfiltered view

  • Without one unfiltered view, you will not be able to use a filter for multiple views

  • An unfiltered view ensures that the original data can always be accessed

  • There is no reason to maintain an unfiltered view

Explanation

Question 47 of 120

1

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

Select one or more of the following:

  • One account, one property, no views

  • One account, two properties

  • One account, one property, two views

  • One account, one property, one view, because you can’t use Google Analytics to track the mobile app

Explanation

Question 48 of 120

1

"Which of the following are possible uses of views within a single Google Analytics account?"

Select one or more of the following:

  • To look more closely at traffic to a specific part of a site (a page or selection of pages)

  • To limit a user’s access to a subset of data

  • To track domains that belong to another account

  • To look more closely at traffic to a specific subdomain

Explanation

Question 49 of 120

1

You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?

Select one or more of the following:

  • Create a new view and apply an advanced filter that deletes page data outside the subdirectory

  • Create a duplicate view and add a filter: select “Include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory

  • Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory

  • Create a new web property and add the new tracking code to the pages on the subdirectory

Explanation

Question 50 of 120

1

Using filters, you can _______.

Select one or more of the following:

  • View → Account → Property

  • Property → Account → View

  • Account → View → Property

  • Account → Property → View

Explanation

Question 51 of 120

1

Which of the following statements are true?

Select one or more of the following:

  • If you make a mistake with a configuration setting on a view, you can always reprocess the data to fix it.

  • To view data from two websites in aggregate using Google Analytics, you must use the same tracking ID on both sites.

  • Once a view is deleted it can be restored using the trash can feature.

  • When a new view is created, it will show the historical data from the first view you created for the property.

Explanation

Question 52 of 120

1

"Filters can modify the data in your Google Analytics reports by:"

Select one or more of the following:

  • including data

  • excluding data

  • exporting data

  • changing how data looks in reports

Explanation

Question 53 of 120

1

Which of the following would you use to show two date ranges on the same graph?

Select one or more of the following:

  • secondary dimension

  • motion chart

  • plot rows

  • pivot table

  • date comparison

Explanation

Question 54 of 120

1

Which of the following reporting tools would you use to show two rows of data on the same graph?

Select one or more of the following:

  • Date comparison

  • Table filter

  • Table sort

  • Plot rows

  • Primary dimension

  • Secondary dimension

  • Pie chart

  • Pivot table

Explanation

Question 55 of 120

1

Which of the following Audience reports would you use to see how often users return to your site?

Select one or more of the following:

  • Location reports

  • Language

  • Frequency & Recency reports

  • New vs. Returning report

  • Engagement reports

  • Browser & OS reports

  • Mobile reports

Explanation

Question 56 of 120

1

"The URL for the homepage of your site is example.com/index. You would like this to appear as “/home” in your Pages report. How can this be achieved?"

Select one or more of the following:

  • Use a Search and Replace custom filter on the Request URI field where Search Strings is “/index” and Replace String is “/home”

  • Use a Search and Replace custom filter on the Request URI field where Search String is “www.example.com/index” and Replace String is “www.example.com/home”

Explanation

Question 57 of 120

1

Which of the following would be most useful for ranking pages according to revenue contribution?

Select one or more of the following:

  • Page Value

  • Bounce Rate

  • Revenue

  • ROI

  • Margin

Explanation

Question 58 of 120

1

To see the bounce rate of a specific medium in an Acquisitions report:

Select one or more of the following:

  • Change the primary dimension in the Channels report to “Medium” and view the Bounce Rate metric

  • Change the primary dimension in the Source/Medium report to “Medium” and view the Bounce Rate metric

  • Change the primary dimension in the Referrals report to “Medium” and view the Bounce Rate metric

  • You cannot see this information in any Acquisitions reports.

Explanation

Question 59 of 120

1

Which of the following types of traffic will show in the “Campaigns” report?

Select one or more of the following:

  • Visits from Google AdWords campaigns that have auto tagging enabled

  • Visits from Google AdWords campaigns that have autotagging disabled and no manual campaign tagging

  • Visits from all links tagged with the parameter utm_medium=cpc

  • Visits from all links tagged with the utm_campaign parameter

Explanation

Question 60 of 120

1

Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?

Select one or more of the following:

  • Keyword report

  • Affinity Categories

  • Search Engine Optimization report

  • Site Search report

Explanation

Question 61 of 120

1

The Site Search reports show:

Select one or more of the following:

  • how users search your site

  • traffic coming from search engines

  • traffic coming from Google organic search

  • traffic coming from Google paid search

Explanation

Question 62 of 120

1

Which of the following Audience reports would you use to see how your site performance differs between desktop, smartphone and tablet users?

Select one or more of the following:

  • Location reports

  • Language

  • Frequency & Recency reports

  • New vs. Returning reports

  • Engagement reports

  • Browser & OS reports

  • Mobile reports

Explanation

Question 63 of 120

1

You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default?

Select one or more of the following:

  • Search

  • Acquisition

  • Audience

  • Conversion

  • Behavior

Explanation

Question 64 of 120

1

Which of the following are tracked by the Site Speed reports? Select all that apply.

Select one or more of the following:

  • button click response time

  • how quickly images load

  • All of these are tracked by the Site Speed reports.

  • page-load time for a sample of pageviews on your site

  • how quickly the browser parses a page and makes it available for user interaction

Explanation

Question 65 of 120

1

When you share a link to a custom report, you share the data in the report.

Select one of the following:

  • True
  • False

Explanation

Question 66 of 120

1

Which of the following reporting tools would you use to exclude any rows of a report with fewer than 50 visits?

Select one or more of the following:

  • Date comparison

  • Table filter

  • Table Sort

  • Plot rows

  • Primary dimensions

  • Secondary dimensions

  • Pie chart

  • Pivot table

Explanation

Question 67 of 120

1

Which of the following Audience reports would you use to determine whether first-time site visitors or repeat site visitors spend more time on your site on average?

Select one or more of the following:

  • Location reports

  • Language

  • Frequency & Recency reports

  • New vs. Returning reports

  • Engagement reports

  • Browser & OS reports

  • Mobile reports

Explanation

Question 68 of 120

1

It is possible to customize the default channels in the Channels report and create your own custom channels from scratch.

Select one of the following:

  • True
  • False

Explanation

Question 69 of 120

1

Which of the following Behavior reports would you use to identify the pages of your site that have the highest bounce rate as the first page of a user’s session?

Select one or more of the following:

  • All Pages

  • Content Drilldown

  • Landing Pages

  • Exit Pages

  • Site Speed

  • Site Search

  • Events

Explanation

Question 70 of 120

1

Which of the following Behavior reports could you use to find new keyword ideas for your search advertising campaigns?

Select one or more of the following:

  • All Pages

  • Content Drilldown

  • Landing Pages

  • Exit Pages

  • Site Speed

  • Site Search

  • Events

Explanation

Question 71 of 120

1

Which of the following are required to create a Custom Report?

Select one or more of the following:

  • A report title must be entered

  • Multiple report tabs must be created

  • Multiple metric groups must be created

  • At least one metric must be added

  • At least one dimension must be added

  • A report filter must be applied

Explanation

Question 72 of 120

1

You can retrieve Google Analytics reporting data through the following methods:

Select one or more of the following:

  • the account administration settings

  • the reporting interface

  • the SDKs

  • an API

Explanation

Question 73 of 120

1

Custom Reports will only display data for the date range selected at the time the report is created.

Select one of the following:

  • True
  • False

Explanation

Question 74 of 120

1

The reporting APIs can be used to:

Select one or more of the following:

  • automate complex reporting tasks

  • automate your tracking code customizations

  • retrieve Google Analytics data for use in your own applications

  • build your own dashboard with Google Analytics data

Explanation

Question 75 of 120

1

Each query sent to the Reporting API must specify:

Select one or more of the following:

  • the start and end dates

  • the name of the standard report you wish to use

  • which metrics to display

  • the ID of the account view that the data should be retrieved from

Explanation

Question 76 of 120

1

If the data for a report you request is stored in a standard aggregate table, it will never be sampled in Google Analytics.

Select one of the following:

  • True
  • False

Explanation

Question 77 of 120

1

If you decrease the sample size for a report, more sessions will be used to calculate the report and it will take longer to generate.

Select one of the following:

  • True
  • False

Explanation

Question 78 of 120

1

You can adjust the sample size by:

Select one or more of the following:

  • adding a segment to your report

  • adjusting the session timeout control

  • adjusting a control in the reporting interface

  • specifying the sample size when querying the API

Explanation

Question 79 of 120

1

Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the „All Traffic“ report? Select all that apply.

Select one or more of the following:

  • utm_campaign

  • utm_term

  • utm_source

  • utm_medium

  • utm_content

Explanation

Question 80 of 120

1

Which of the following is a valid tagged custom campaign? Select all that apply.

Select one or more of the following:

  • www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring

  • www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter

  • www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=backpacks

  • www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1

Explanation

Question 81 of 120

1

Which of the following is not a standard campaign parameter?

Select one or more of the following:

  • utm_adgroup

  • utm_content

  • utm_campaign

  • utm_source

Explanation

Question 82 of 120

1

What is the purpose of the URL builder?

Select one or more of the following:

  • to generate a URL with tracking parameters

  • to optimize landing pages

  • using the URL builder is required in order to track AdWords visits

  • to generate the URL tracking parameters that need to be appended to an organic search result

Explanation

Question 83 of 120

1

Which is the recommended parameter for identifying different versions of an ad?

Select one or more of the following:

  • utm_ad

  • utm_medium

  • utm_creative

  • utm_content

Explanation

Question 84 of 120

1

For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?

Select one or more of the following:

  • Source and Medium

  • Source, Medium, Campaign, and Ad Content

  • Campaign and Medium

  • Campaign and Ad Content

Explanation

Question 85 of 120

1

Which of the following traffic mediums are automatically tracked by Google Analytics without extra tagging or account linking? Check all that apply.

Select one or more of the following:

  • search

  • referral

  • cpc

  • organic

  • email

  • display

  • ppc

  • (none), when the traffic source is “direct”

Explanation

Question 86 of 120

1

Which campaign tracking variables should you always use when manually tagging a URL?

Select one or more of the following:

  • utm_content, utm_campaign

  • utm_source, utm_medium, utm_campaign

  • utm_source, utm_conten

  • utm_campaign, utm_adgroup, utm_term

Explanation

Question 87 of 120

1

Which of the following should you manually tag with campaign tracking variables? Check all that apply.

Select one or more of the following:

  • Banner ads

  • AdWords campaigns

  • Referrals

  • Organic search traffic

  • Non-AdWords CPC campaigns

  • Email campaigns

Explanation

Question 88 of 120

1

Which of the following are examples of channels? Select all that apply.

Select one or more of the following:

  • Audience

  • Organic Search

  • Conversion

  • Display

  • Email

Explanation

Question 89 of 120

1

Which of the following are examples of Sources? Select all that apply.

Select one or more of the following:

  • Email

  • Example.com

  • Search

  • Google

  • Display

Explanation

Question 90 of 120

1

Which of the following are examples of Mediums? Select all that apply.

Select one or more of the following:

  • Email

  • Conversion

  • Google

  • Example.com

  • All of these are mediums.

Explanation

Question 91 of 120

1

Which of the following Channels is part of the Default Channel Grouping? Select all that apply.

Select one or more of the following:

  • Display

  • Direct

  • Social

  • Organic

Explanation

Question 92 of 120

1

You are interested in exploring metrics by campaign and traffic source. Which of the following sections will have this report information by default?

Select one or more of the following:

  • Behavior

  • Conversion

  • Audience

  • Admin

  • Acquisition

Explanation

Question 93 of 120

1

Which of the following could be measured by defining a goal in Google Analytics? Select all that apply.

Select one or more of the following:

  • The percentage of visits that contain only one pageview

  • The percentage of visits during which visitors spent at least two minutes on the site

  • The percentage of visits that result in a site registration

  • Conversion rate

  • All of the above

Explanation

Question 94 of 120

1

Which of the following could be measured by defining a goal in Google Analytics? Check all that apply.

Select one or more of the following:

  • The percentage of sessions that result in a site registration

  • The percentage of sessions that are unique

  • The percentage of sessions which contain three or more pageviews

  • The percentage of sessions during which users spend at least 2 minutes on the site

Explanation

Question 95 of 120

1

When configuring a goal, why is it useful to assign a goal value?

Select one or more of the following:

  • To determine the conversion rate

  • To calculate ecommerce metrics

  • To determine the popularity of each of your pages

  • To attribute monetary value to non-ecommerce conversions

Explanation

Question 96 of 120

1

Which of the following questions can be answered using the goal flow report?

Select one or more of the following:

  • Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?

  • Are there a lot of unexpected exits from a step in the middle of my conversion funnel?

  • Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?

  • Do visitors usually start my conversion process from the first step or somewhere in the middle?

  • All of these can be answered using the goal flow report.

Explanation

Question 97 of 120

1

You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?

Select one or more of the following:

  • 0

  • 1

  • 2

  • 5

Explanation

Question 98 of 120

1

Setting up goals allows you to see________. Select all that apply.

Select one or more of the following:

  • bounce rate

  • conversion rates

  • conversion paths

  • a list of transactions

  • ecommerce revenue

Explanation

Question 99 of 120

1

"Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins with”. Which of the following URLs will count as goals?" (Select all that apply.)

Select one or more of the following:

  • www.example.com/thankyou.html

  • www.example.com/thankyou/receipt.php

  • www.example.com/receipt/thankyou.php

  • www.example.com/thankyou.php

Explanation

Question 100 of 120

1

Create a goal in the “Master Profile” for the website to match the following pages:
www.mysite.com/thankyou/shoes
www.mysite.com/thankyou/shirt
www.mysite.com/thankyou
What match type and URI pattern did you use to create the goal in your account?

Select one or more of the following:

  • Match type: Equals to; URI pattern: /thankyou

  • Match type: Begins with; URI pattern: /thankyou

  • Match type: Equals to; URI pattern: www.mysite.com/thankyou

  • Match type: Begins with; URI pattern: www.mysite.com/thankyou

Explanation

Question 101 of 120

1

Specifying a goal value allows Google Analytics to calculate __________ (select all that apply)

Select one or more of the following:

  • Revenue per Click

  • Bounce Rate

  • Average Order Value

  • Ecommerce Revenue

  • Goal Revenue

Explanation

Question 102 of 120

1

When configuring a goal, why is it useful to assign a goal value?

Select one or more of the following:

  • To attribute monetary value to a non e-commerce site

  • To calculate e-commerce metrics

  • To determine the popularity of webpages

  • You must assign a goal value in order to track conversions

Explanation

Question 103 of 120

1

Which of the following questions can be answered using the goal flow report?

Select one or more of the following:

  • Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?

  • Are there a lot of unexpected exits from a step in the middle of my conversion funnel?

  • Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?

  • Do visitors usually start my conversion process from the first step or somewhere in the middle?

  • All of these can be answered using the goal flow report.

Explanation

Question 104 of 120

1

You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?

Select one or more of the following:

  • 1

  • 2

  • 0

  • 5

Explanation

Question 105 of 120

1

Setting up goals allows you to see________. Select all that apply.

Select one or more of the following:

  • bounce rate

  • conversion rates

  • conversion paths

  • a list of transactions

  • ecommerce revenue

Explanation

Question 106 of 120

1

Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins with”. Which of the following URLs will count as goals? Select all that apply.

Select one or more of the following:

  • www.example.com/thankyou.html

  • www.example.com/thankyou/receipt.php

  • www.example.com/receipt/thankyou.php

  • www.example.com/thankyou.php

Explanation

Question 107 of 120

1

Create a goal in the “Master Profile” for the website to match the following pages:
www.mysite.com/thankyou/shoes
www.mysite.com/thankyou/shirt
www.mysite.com/thankyou
What match type and URI pattern did you use to create the goal in your account?

Select one or more of the following:

  • Match type: Equals to; URI pattern: /thankyou

  • Match type: Begins with; URI pattern: /thankyou

  • Match type: Equals to; URI pattern: www.mysite.com/thankyou

  • Match type: Begins with; URI pattern: www.mysite.com/thankyou

Explanation

Question 108 of 120

1

Specifying a goal value allows Google Analytics to calculate __________ . select all that apply

Select one or more of the following:

  • Revenue per Click

  • Bounce Rate

  • Average Order Value

  • Ecommerce Revenue

  • Goal Revenue

Explanation

Question 109 of 120

1

When configuring a goal, why is it useful to assign a goal value?

Select one or more of the following:

  • To attribute monetary value to a non e-commerce site

  • To calculate e-commerce metrics

  • To determine the popularity of webpages

  • You must assign a goal value in order to track conversions

Explanation

Question 110 of 120

1

Which of the following would prevent URL destination goal conversions from being recorded? Select all that apply.

Select one or more of the following:

  • There was a misspelling in the URL of the goal definition

  • The tracking code is missing from the conversion page

  • The match type in the goal definition is incorrect

  • No URL destination goals have been defined

Explanation

Question 111 of 120

1

Which of these best defines a Destination goal in Google Analytics?

Select one or more of the following:

  • A website page viewed by the user once they have completed a desired action

  • a KPI

  • A page that has given you revenue

  • The most popular page on your site

Explanation

Question 112 of 120

1

You define a Destination goal by:

Select one or more of the following:

  • Adding the e-commerce code to the goal page

  • Adding the conversion ID to the tracking code on the goal page

  • Dragging the goal page onto a Standard Report

  • Specifying the conversion page in your view settings within Google Analytics

Explanation

Question 113 of 120

1

Which of the following are required in order to see data for each page of a three-page conversion process in the Goal Flow report?

Select one or more of the following:

  • You must have Ecommerce reporting implemented.

  • You must set up a Goal for the conversion.

  • You must set up each of the three pages as a funnel step in the Goal settings.

  • None of the above. Goal Flow reports are automatically populated with data about your conversion processes.

Explanation

Question 114 of 120

1

Google Analytics Goals let you specify:

Select one or more of the following:

  • which users are likely to convert

  • which interactions should be used to calculate conversions

  • which users spend the most time on your home page

  • which page or screen is the first of a user’s visit

Explanation

Question 115 of 120

1

Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent(s) a micro conversion for your site?

Select one or more of the following:

  • an offline sale

  • an online sale

  • a view of the home page

  • All of these are mirco conversions for this site.

  • Use of the “customize your watch” tool

Explanation

Question 116 of 120

1

Which of the following represents a macro conversion for an ecommerce site?

Select one or more of the following:

  • receiving a product inquiry

  • a completed sales transaction

  • collecting a lead

  • a click on a “buy” button

  • all of the above

Explanation

Question 117 of 120

1

You run a heavy-machinery business and use your website to generate sales leads for high-priced items. Which of the following actions below would you consider the main “macro conversion” for your site?

Select one or more of the following:

  • A potential customer visits a lead form, but doesn’t fill it out or submit it.

  • A potential customer fills out and submits a lead form.

  • A potential customer downloads a spec sheet for one of your machines.

  • A potential customer signs up for your weekly newsletter.

  • A potential customer joins your social media community.

Explanation

Question 118 of 120

1

A macro conversion

Select one or more of the following:

  • Occurs when someone completes an action that’s important to your business

  • Is your highest converting campaign

  • Always occurs prior to a micro conversion

  • Is a large revenue sale that is directly attributable to a display campaign

  • Occurs when over 50% of visitors buy an item

Explanation

Question 119 of 120

1

Person A and person B each visits your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?

Select one of the following:

  • 0

  • 33

  • 50

  • 100

  • 200

Explanation

Question 120 of 120

1

You want to know whenever weekly revenue for your “spring sale” campaign increases or decreases by an unusual amount. Which of the following would me most useful?

Select one or more of the following:

  • secondary dimensions

  • Intelligence

  • Annotations

  • Real-Time

Explanation

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