When Kate selects a name and obtains a web address for her new catering business, she needs to make sure that the name of the business has which characteristic?
Unique and available
Catchy and copyrighted
Specific and patented
Abstract and formal
One way a national business chain can make sure that customers will remember its name is to develop what kind of brand name?
One that is long and complicated.
One that is easy to read and pronounce.
One that is similar to those used by competitors.
One that is associated with a specific period of time.
Can any brand name be selected and used by a business?
No, the name must be legally available for use.
Yes, brand names cannot be owned by a business.
Yes, a business can use any name it wants to use.
No, the name must be registered before it can be used.
