Chad Collins
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ENT I 4.03 Quiz

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Chad Collins
Created by Chad Collins over 7 years ago
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ENT I 4.03 Quiz

Question 1 of 4

1

Which is a characteristic of a pure services?

Select one of the following:

  • Uses plain, inexpensive packaging

  • Most often uses product bundling strategies

  • Does not include a tangible product

  • Does not include product guarantees

Explanation

Question 2 of 4

1

Effective product or service management help businesses to perform which action?

Select one of the following:

  • To barter

  • To prospect

  • To compete

  • To recruit

Explanation

Question 3 of 4

1

When considering a new product for a company, Tom decided to introduce a product in only three states for a six-month period. Which action did he perform?

Select one of the following:

  • Product development

  • Feasibility analysis

  • Commercialization

  • Test marketing

Explanation

Question 4 of 4

1

Product or service management is a marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to which possibility?

Select one of the following:

  • Government oversight

  • Competitors only

  • Market opportunities

  • CEO wishes

Explanation