Chad Collins
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ENT I 4.04 Quiz

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Chad Collins
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ENT I 4.04 Quiz

ENT I 4.04 Quiz

Question 1 of 8

1

When a business expands its product mix, its goal is to accomplish which goal?

Select one of the following:

  • Appeal to fewer market segments with fewer product options

  • Appeal to more market segments with a wider variety of options

  • Appeal to existing market segments with a wider variety of options

  • Appeal to select market segments using less promotion

Explanation

Question 2 of 8

1

Sandy opened a small business that carries a very wide variety of products of varying qualities at many different prices. Sandy is losing customers who are disappointed with the selection, quality, and quantity of items. What is lacking in Sandy’s product mix?

Select one of the following:

  • Consistency

  • Breadth

  • Depth

  • Width

Explanation

Question 3 of 8

1

Which factor helps a business to determine its product mix?

Select one of the following:

  • Merchandise breadth and depth

  • Size and target market

  • Staple goods and regular goods

  • Seasonal goods and convenience goods

Explanation

Question 4 of 8

1

The product mix that a business decides to offer customers help to project which factor about the business?

Select one of the following:

  • Display themes

  • Sales goals

  • Service style

  • Unique image

Explanation

Question 5 of 8

1

Which is an example of a company using brand extension?

Select one of the following:

  • Coca-Cola adding Caffeine-Free Diet Coke

  • Winn-Dixie installing an ATM machine in its stores

  • Tyson packaging smaller portions of chicken for the elderly

  • Kroger adding Blue Bell ice cream to its frozen foods section

Explanation

Question 6 of 8

1

To appeal to a target market with slightly different needs, a business added a group of related items to its product mix. What is this group of items?

Select one of the following:

  • Service expansion

  • Product replacement

  • Line extension

  • Product enhancement

Explanation

Question 7 of 8

1

Due to lackluster sales, the Elba Corporation has decided to eliminate several of its product lines. Elba’s executives hope that by focusing on fewer product lines, they will see more profit. The Elba Corporation should plan to adjust which aspect of its product mix?

Select one of the following:

  • Depth

  • Length

  • Width

  • Height

Explanation

Question 8 of 8

1

One way for a business to expand its product mix is by performing which action?

Select one of the following:

  • Monitoring the product life cycles

  • Acquiring another company

  • Increasing sales quotas

  • Analyzing product width decisions

Explanation

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