A large car manufacturer purchases materials that it will use to create parts for automobiles. What is the car manufacturer?
A retailer
A wholesaler
An industrial user
An agent
A hairstylist cutting the hair of a client is providing which example of a distribution channel?
Producer to agent consumer
Producer to consumer
Producer to retailer to consumer
Producer to wholesaler to consumer
Indirect channels of distribution are usually of which attribute than direct channels?
Longer
Shorter
Cheaper
More efficient
A benefit of channels of distribution is which feature?
Producers must spend more money.
Businesses can easily obtain products from all over the world.
Retailers must spend more money.
Businesses spend more time looking for products wanted.
A channel task should be performed by the channel member who has which attribute?
Performs its best
Has the least money
Has the most money
Wants to perform it
Channel members should share an equal commitment to which component of the product?
Name
Price
Quality
Packaging
Which product would likely use an exclusive distribution pattern?
A silk necktie
A gallon of milk
A home-decoration magazine
A large piece of farm machinery
Marketers determine distribution intensity so they can achieve which outcome?
Ideal market exposure
Complete market coverage
Perfect market balance
Total market saturation
The first decision that marketers must make when managing channels is performing which action?
Setting channel objectives
Determining distribution patterns
Selecting channel members
Determining channel responsibilities
