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Created by Ashleigh-Jade Jones
over 7 years ago
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Understanding the Market:
(Is it a...)
Understanding the Market:
(is the market...)
What Do You Want To Find Out:
Market Analysis:
(what do they need to analyse)
Market Mapping:
Market Mapping:
Market Research:
Types of Market Research:
(Primary)
Types of Market Research:
(Secondary)
Sample:
Sampling Methods:
Choice of Sampling Method/Size:
Advantages/Disadvantages of Sampling:
Interviewer Bias:
The Key to Valuable/Reliable Market Research:
Interpreting Market Data:
Correlation Examples:
Coefficient of Correlation:
Using IT to Analyse Market Data:
Price Elasticity of Demand:
(PED)
Price-Elastic Product:
Price-Inelastic Product:
Extra Points:
Why know PED:
% Change:
Income Elasticity of Demand:
(IED)
Inferior Goods:
Test Marketing:
