market segmentation (types/advantages/disadvantages), market targeting, market positioning, market aim, economies of scale
|
|
Created by Ashleigh-Jade Jones
over 7 years ago
|
|
Close
|
|
Created by Ashleigh-Jade Jones
over 7 years ago
|
|
Segmenting The Market:
Demographic Segmentation:
Socio-economic Group:
Behavioural Segmentation:
Benefits of Market Segmentation:
Drawbacks of Market Segmentation:
Market Targeting:
Market Positioning:
Marketing Aim:
Niche Marketing:
(Advantages/Disadvantages)
Mass Marketing:
(Advantages/Disadvantages)
Economies of Scale:
