Kathleen Keller
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This is a practice test for objective 5 pricing unit.

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Kathleen Keller
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Objective 5 Practice Test

Question 1 of 20

1

The owner of Wally’s Computers determined the costs of products to be $5000 per month, and sales and operating costs are $1000 per month. In order to cover costs, he or she has determined they will need to sell 12 computers at $500 each ($6000 total sales). This is an example of which cost determinant of price?

Select one of the following:

  • Break-even

  • Keystones

  • Markdown

  • Markup

Explanation

Question 2 of 20

1

A local clothing store has chosen to price products so that the revenues will be as high as possible. This is an example of which type of pricing objective for a company?

Select one of the following:

  • Differentiated

  • Profit-oriented

  • Sales-oriented

  • Status-quo

Explanation

Question 3 of 20

1

The Pet Superstore receives dog food from a manufacturer for $10 per bag. The price it charges customers is $20 per bag. This is an example of which cost determinant of price?

Select one of the following:

  • Break-even

  • Keystones

  • Markdown

  • Markup

Explanation

Question 4 of 20

1

After raising the price of its 32 oz bottle of water by fifteen percent, managers for Vitamin Water noticed sales decreased by twenty percent. This is an example of which

Select one of the following:

  • Demand

  • Elasticity of demand

  • Elasticity of supply

  • Supply

Explanation

Question 5 of 20

1

A local branch of a chain sandwich franchise closed its business. A locally owned sandwich store decided to increase its prices by ten percent. This is an example of which determinant of price?

Select one of the following:

  • Competition

  • Distribution strategies

  • Impact of the Internet on sales strategies

  • Stage in the product life cycle

Explanation

Question 6 of 20

1

City Convenience Store has a cost of $1.25 per sandwich. The owner adds an additional 60% to cover costs, bringing the total retail price to $2. This is an example of which cost determinant of price?

Select one of the following:

  • Break-even

  • Keystones

  • Markdown

  • Markup

Explanation

Question 7 of 20

1

Krispy Kreme Donuts rapidly expanded its number of business locations in the late 1990s. The company set its prices in the new markets with the goal of increasing the percentage of the market it served. This is an example of which type of pricing objective for a company?

Select one of the following:

  • Differentiated

  • Profit-oriented

  • Sales-oriented

  • Status-quo

Explanation

Question 8 of 20

1

The owner of the Biltmore Bakery has determined he or she should raise the price of muffins because the product sells out before noon every day. This is an example of which factor affecting economic demand and the prices for a product in the marketplace?

Select one of the following:

  • Demand

  • Elasticity of demand

  • Elasticity of supply

  • Supply

Explanation

Question 9 of 20

1

Pharmaceutical companies always price a new drug high when it first enters the market to pay for research and development costs. This is an example of which determinant of price?

Select one of the following:

  • Competition

  • Distribution strategies

  • Impact of the Internet on sales strategies

  • Stage in the product life cycle

Explanation

Question 10 of 20

1

After the major holiday season ends in late December, most retailers will lower prices in an attempt to sell the maximum amount of products no longer sought by consumers. This is an example of which type of pricing objective for a company?

Select one of the following:

  • Differentiated

  • Profit-oriented

  • Sales-oriented

  • Status-quo

Explanation

Question 11 of 20

1

When Apple introduced the iPhone, customers waited in line for days for the chance to purchase one of the innovative products regardless of price. This is an example of which factor affecting economic demand and the prices for a product in the marketplace?

Select one of the following:

  • Demand

  • Elasticity of demand

  • Elasticity of supply

  • Supply

Explanation

Question 12 of 20

1

Heating contractors offer customers twenty percent off their bill if they schedule the work to be done during July. This is an example of which type of pricing adjustment?

Select one of the following:

  • Rebates

  • Discounts

  • Allowances

  • Mark-downs

Explanation

Question 13 of 20

1

Overstock.com charges customers $2.95 shipping per item, regardless of the destination. This is an example of which pricing tactic?

Select one of the following:

  • Geographical pricing

  • Price adjustments

  • Product line pricing

  • Unique or other pricing tactics

Explanation

Question 14 of 20

1

Lowes Home Improvement offers its customers a voucher to cover the cost of installation of a room of carpet. After installation, the customer must mail the voucher to the home office with a copy of the sales receipt. This is an example of which type of pricing adjustment?

Select one of the following:

  • Allowances

  • Discounts

  • Rebates

  • Value-based

Explanation

Question 15 of 20

1

The owner of the Raleigh Steakhouse will frequently visit other steakhouses to determine if prices are too high or too low and, if so, adjust prices to be somewhere in the middle. This is an example of which type of pricing objective for a company?

Select one of the following:

  • Penetration

  • Skimming

  • Standard

  • Status-quo

Explanation

Question 16 of 20

1

Creative Music is a new online music store. The owners have decided to charge ten cents less per song than iTunes and Yahoo Music in order to gain market share. This is an example of which type of pricing strategy?

Select one of the following:

  • Penetration

  • Skimming

  • Standard

  • Status-quo

Explanation

Question 17 of 20

1

John went into a local jewelry store and purchased a new watch. Later that day, he ran into a friend that had just purchased the same watch at the same store but paid $25 less. This is an example of which legal or ethical issue in regard to pricing?

Select one of the following:

  • Predatory pricing

  • Price discrimination

  • Price fixing

  • Unfair trade practices

Explanation

Question 18 of 20

1

Dollar General Stores offer every item in stock in one-dollar increments. For example, a notebook is $1, toothpaste is $2, etc. This is an example of which pricing tactic?

Select one of the following:

  • Geographical pricing

  • Price adjustments

  • Product line pricing

  • Unique or other pricing tactics

Explanation

Question 19 of 20

1

Preston Hardware offers industrial customers five percent off their bill if they pay within ten days. This is an example of which type of pricing adjustment?

Select one of the following:

  • Allowances

  • Discounts

  • Rebates

  • Value-based

Explanation

Question 20 of 20

1

Blockbuster Video not only rents, but also sells DVDs. Usually a customer can purchase one DVD for $14.99 or three DVDs for $30. This is an example of which pricing tactic?

Select one of the following:

  • Geographical pricing

  • Price adjustments

  • Product line pricing

  • Unique or other pricing tactics

Explanation