Dan Peachey
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AS - Level Business studies (Unit 11- The Marketing Environment) Quiz on Unit 11- The marketing environment, created by Dan Peachey on 11/05/2017.

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Dan Peachey
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Unit 11- The marketing environment

Question 1 of 20

1

Giving you the actual figures, so you can make a comparison

Select one of the following:

  • Relative numbers

  • Absolute numbers

  • Index numbers

Explanation

Question 2 of 20

1

When the figures are not shown, but you can see how the values relate to each other- Index numbers

Select one of the following:

  • True
  • False

Explanation

Question 3 of 20

2

Select from the dropdown lists to complete the text.

Tabulated data: When you have worked out the mean, ( Mean, Mode, Table, Median ), mode, range and the ( Average, Range, Table, Index ) of the numbers

Explanation

Question 4 of 20

1

Index numbers: They give the researcher a picture of the change in a group of variables over time

Drag and drop to complete the text.

    Relative
    Absolute
    Average

Explanation

Question 5 of 20

1

Many businesses complying to supply goods to numerous consumers. sometimes called 'price takers'. E.g. fruit and vegetable markets

Select one of the following:

  • Monopolistic competition

  • Perfect competition

  • Oligopoly competition

  • Monopoly competition

Explanation

Question 6 of 20

1

Fill the blank space to complete the text.

competition: A few large dominant businesses- each business knows that its actions will affect other businesses. E.g. Motor vehicle manufacturing and food

Explanation

Question 7 of 20

1

Monopoly competition: A market in which only one business operates. The business has significant control and power to set prices. E.g. internet, landline and water providers

Select one of the following:

  • True
  • False

Explanation

Question 8 of 20

1

What types of integration are used in business?

Select one or more of the following:

  • Horizontal integration

  • Left integration

  • Right integration

  • Diversification

  • Forwards vertical integration

  • Backwards vertical integration

  • Side integration

Explanation

Question 9 of 20

1

Increasing the sales of an existing product in its current market and taking sales away from competition

Select one of the following:

  • Product development

  • Diversification

  • Market development

  • Market penetration

Explanation

Question 10 of 20

1

Entering new markets with new products is known as?

Select one of the following:

  • Diversification

  • Market development

  • Product development

  • Market penetration

Explanation

Question 11 of 20

1

The dominant company in the market- usually the firm with the highest sales- Market leader

Select one of the following:

  • True
  • False

Explanation

Question 12 of 20

1

Market Followers- These are firms that seek a 'quiet life'- knowing that they lack the size or drive to become market , they often seek to make enough profit to survive.

Drag and drop to complete the text.

    Leader
    Challenger
    Nicher
    Follower

Explanation

Question 13 of 20

1

Fill the blank space to complete the text.

Market - Smaller, but sometimes very profitable businesses that operate in a narrowly defined segment of the market

Explanation

Question 14 of 20

1

Which of these taxes is added to the price of most products before purchase?

Select one or more of the following:

  • Value added tax (VAT)

  • Corporation tax

  • Income tax

  • National insurance tax

Explanation

Question 15 of 20

1

The rate at which the general level of prices for goods and services is rising, and consequently, the purchasing power of currency is falling

Select one of the following:

  • Exchange rates

  • Interest rates

  • Inflation

Explanation

Question 16 of 20

1

What is the current interest rate? (the interest rate being the cost of borrowing money)

Select one of the following:

  • 0.5%

  • 1.5%

  • 2%

Explanation

Question 17 of 20

1

Select from the dropdown list to complete the text.

These involve quotes and tariffs that come into operation when the UK trades with countries outside of the ( EU, UK, US )

Explanation

Question 18 of 20

1

Fill the blank space to complete the text.

The sales of goods act- This states that goods must be of merchantable quality, and as described by the manufacturer

Explanation

Question 19 of 20

1

Office of trading- This agency oversees consumer protection in the UK on a national level- offering advice to consumers and where necessary, prosecuting companies that are thought to be adopting unfair practices.

Drag and drop to complete the text.

    Fair
    Correct
    Equal
    Just

Explanation

Question 20 of 20

1

Which company monitors all advertisement media, except that on television and radio- to ensure that it is 'legal, decent, honest and truthful'.

Select one of the following:

  • Advertisements Standards Authority (ASA)

  • Office of Fair Trading

  • The Independent Television Commission (ITC)

Explanation

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