The Use of Language

The narrator doesn't explicitly say what they refer to, instead they use deictic expressions such as 'him,' 'her,' 'there,' and 'here.'
Simple language is used to demonstrate the simplicity of Paris itself. This contributes to the ad's universal appeal, as it centres on out childlike sense of adventure.
Sound effects link the narration to the visual and justify what is said. It also helps to put the audience in Paris, providing them with a sensory experience.
The direct address of the second person pronoun, 'you,' draws the audience into the story.
Repetition of the word 'maybe' and use of the conditional tense 'perhaps,' 'you will,' 'you could,' suggests the excitement of opportunities in Paris.
Visual contrasts combined with spatial deictic expressions, 'this,' 'that,' 'up,' 'down,' 'here,' 'there,' and personal pronouns such as 'him,' 'her,' 'them,' provide audience with full context to understand presentation of Paris.
The final declarative sentence, 'Stories are waiting,' makes a point, which sounds like a fact that the audience must respond to.

	Created by Summer Pearce over 7 years ago

A-Level (Year 1) (Year 1) English Language and Literature (Paris Anthology) Note on 'Stories Are Waiting in Paris' Eurostar Ad, created by Summer Pearce on 21/05/2017.