Everything, both favorable and unfavorable, that a person receives in an exchange.

A product used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers.

A product bought to satisfy an individual's personal wants.

A relatively inexpensive item that merits little shopping effort.

A product that requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores.

A particular item that consumers search extensively for and are very reluctant to accept substitutes.

A Product unknown to the potential buyer or a known product that the buyer does not actively seek.

A specitic version of a product that can be designated as a distinct offering among an organization's products.

A group of closely related product ITEMS.

All products that an organization sells.

The number of product lines an organization offers.

The number of product ITEMS in a product LINE.

Changing one or more of a product's characteristics.

The practice of modifying products so those that have already been sold become obsolete before they actually need replacement.

Adding additional products to an existing product line in order to compete more broadly in the industry.