1. A/n _________ product is the one that people find beautiful and exciting.
attractive
modern
fashionable
popular
2 A/an ____expensive product is reasonable in price.
in
im
non
un
3. _______ is a system in which employees work a fixed number of hours each week and can arrange their own schedule.
Flexitime
Overtime
Full-time
Part-time
4. A career ________ is something you do to progress in your job.
move
break
plan
opportunity
5. A career _______ is a period of time spent away from job to do sth (eg. to look after children)
6. All of these mean “without a job” EXCEPT for:
unworkable
unemployed
jobless
workless
7. All the people in work or available for work are called_______ force.
labour
job
employment
physical
8. A business organization that makes or sells goods or services is called a(n) ________.
company
outlet
office
branch
9. A __________ is a person that owns shares in a company.
stakeholder
CEO
manager
deputy
10. We’ve already got six ________ in Europe, and we’re opening a new one in Russia next month.
subsidiaries
companies
headquarters
head offices
11 A __________ is the place where most of the important decisions are made.
head office
department
representative office
12. A company whose money is divided into shares so that many people own a small part of it is called a/an ________ company.
joint-stock
limited
multinational
associated
13. The sales of a particular company in a market, expressed as a percentage of the total sales are called the ______________.
market share
income
share price
profit
14. Our country is now attracting highly skilled ______ force.
15. A __________ is an individual bank, office, shop etc. that is part of a larger organization.
headquarter
16 The money a company makes after taking away its costs makes up its____________ .
turnover
earnings
17. If we don’t produce and sell more than 10.000 sets a year, we won’t make any ________.
interest
18 The most important person on the board of directors of a company is its _______.
chairman
director
19 The product life________ is the length of time people continue to buy a particular product.
cycle
size
work
time
20 A consumer ________ is simply a description of a typical customer.
profile
behaviour
image
survey
21 The introduction of a product to the market is called the product ________.
launch
run
set up
start
22. A market ________ is a group of customers of similar age and income level.
segment
share
niche
23 Our representatives are under a lot of pressure to meet their sales ________.
targets
numbers
figures
forecast
24 All of these are synonyms EXCEPT for:
fire
recruit
employ
hire
25. To leave a job or position usually through your own choice rather than being made to leave means to _______.
resign
retire
fire sb
dismiss sb
26. To stop doing one’s regular work, because one has reached a pension age means to _______.
dismiss
27. Which verb goes with such nouns as “time off”, “early retirement”, “break”.
take
make
earn
do
28. Which verb goes with such nouns as “research”, “job”, “work”.
29. Working extra time is called ___________.
overtime
part-time
flexitime
full-time
30. The turn___ increased by 5% to $61 million last year, but unfortunately our profit figures are not so impressive.
over
out
around
about
31. All of them go with the word “company” EXCEPT for:
begin
32. The company that sells the largest quantity of a particular product is called the market _______.
leader
owner
holder
broker
33. This company makes fashionable and _____-wearing footwear.
hard
best
long
light
34. A good-quality product is _____.
reliable
practical
35. ________ market products are designed to be affordable to the lower-class people.
Down
Low
Up
Top
36. If products are _____-made, they are made specially for one person or a group of people.
custom
consumer
group
class
37. To change sth in order to improve it means to _____ it.
modify
test
design
construct
38. To make a new product publicly available is to _____ it.
promote
manufacture
distribute
39. All of these are synonymous to the verb “manufacture” EXCEPT FOR:
produce
create
40. When the sales are going down steadily, the companies usually decide to _____ the product.
discontinue
41. Rolex makes a ______ of high-quality watches.
range
line
series
row
42. A/an _______ is a series of planned activities with a particular social or commercial aim.
campaign
advertisement
publicity
43. The main elements of the marketing __________ are product, price, promotion and place.
mix
research
44. If a celebrity __________ a product, he/she says in advertisements how good it is.
endorses
launches
places
distributes
45. The information about the efficiency of our service was gathered from over 500 interviews with_________.
consumers
employers
representatives
people
46 A product’s shelf life is synonymous to its life_______.
47. Which of these is closest to the verb “advertise”?
48. Computers are getting more and more user-____
friendly
friend
friendship
friendlier
49. Which prefix is used to form an antonym of “attractive”:
50 Nokia once produced some best-_____ mobile phones.
selling
sold
seller
sell
51. To do overtime means to ________________.
work extra hours
help something develop and grow
work too much or too hard
do sth that involves physical or mental activity
52 This type of computer is no longer available. In fact, the whole range has been ___
discontinued
modified
promoted
distributed
53. Duracell makes __________ __________ batteries, which are durable.
long-lasting
well-made
lightweight
54. Samsonite bags are __________ products, they are of high quality.
hard-wearing
user-friendly
high-tech
55 They have signed a contract with an advertising agency to _____________ our new product.
purchase
use
56. Chanel and Dior have both developed the _________ perfume: they are market leaders.
best-selling
57 Timberland makes boots that are both fashionable and _________: they are durable and tough.
expensive
58 A __________ product is the one that many people buy.
59. A/an _________ product is usually expensive and of high quality.
upmarket
high-priced
downmarket
60 Choose the word associated with the product description: It’s very easy to install and works with Adobe-Flash Player.
61 Choose the word associated with the product description: You can be sure it will work effectively and without any problems.
62. Choose the word associated with the product description: You’ll use Samsung TV for many years.
63 ASUS manufactures __________ computer products: they are highly sophisticated.
high-quality
64. If you ________ a product, you make it available to customers after it has been produced.
promotes
advertises
65 The main building of an organization is called ________.
headquarter(s)
subsidiary
66 All of these go with the verb “get” EXCEPT FOR _______.
anti-social hours
the sack
a promotion
a job
All of these go with the verb “work” EXCEPT FOR ______.
time off
68. Which verb goes with such nouns as “fortune”, “progress”, “living”?
get
69. Which verb goes with such nouns as “promotion”, “job”, “salary”:
70. A company more than 50 per cent of which is owned by the parent company is called a ________.
public corporation
JSC
holding
________ is the process of moving to a more important job or rank in a company or organization.
Promotion
Employment
Management
Recruitment
72. The cost of a company’s shares is its __________.
73. All of these go with the noun “product” EXCEPT FOR:
agency
lifecycle
All the employees of a company or country are commonly referred to as its___________.
workforce
work force
working force
work-force
A _________ is a company that controls a smaller company or organization.
parent company
bank
joint-stock company
The ________ is a group of people who have been elected by shareholders to manage a company.
Board
Administration
Personnel
Staff
77. A separate part of the market constituted by people of similar age, social status, income is called a market _____.
maker
The 4 P’s of the marketing mix are all of these except for:
price
place
promotion
79. The logical relationship between advertising methods and celebrity endorsement is _______.
general-specific
part and whole
equivalence
method and purpose
The logical relationship between an advertising campaign and a TV commercial is _______.
contrast
81. The Ministry of Labor must always deal ______ the problem of rising unemployment.
with
on
82. He always _______ interesting tasks to her assistant.
delegates
offers
suggests
reports
The government should listen to industry and ________ to its needs.
respond
report
reply
answer
To ________ means to express strong approval or admiration for sb/sth especially in public.
praise
apologize
treat
complain
85. What are you talking _____?
to
86. Which preposition goes with the verb “report”?
for
of
He apologized ____ being late.
88. I apologized _____ Ann for giving her my report too late.
I agreed _____ my mum that we need to sell our flat.
90. A top manager ought to listen _____ new ideas from staff.
91. The Head of the Department argued ______ our Dean about the deadline of report submission.
My boss talks _____ me every Wednesday at our regular meeting.
at
93. The HR manager deals ______ staff problems, as well as with personnel recruitment and training.
after
94. Our Maintenance Engineer is in charge ______ all repairs of equipment.
off
95. A person appointed to act on behalf of or represent another is called a________ .
administrator
96. All of these are synonymous to “rival” EXCEPT for:
competitor
contestant
opponent
97. ________ is the difference between the cost of buying and selling sth.
Margin
Interest
Income
Profit
98. The shop was selling everything off ___ a discount.
by
99. The logical relationship between retail and wholesale is _______.
100. The logical relationship between complain and grumble is _______.