10677940
Description
Quiz by Chris Tench, updated more than 1 year ago
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Created by Chris Tench
about 7 years ago
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Question 1
Question
Which of these is an example of traditional marketing
Answer
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Social media
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Movie poster
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Pop-up adverts
Question 2
Question
Disney owns a wide variety of companies known as subsidiaries. This is known as conglomerate ownership.
Answer
- True
- False
Question 3
Question
Which of these is an advantage of owning an independent media company?
Answer
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You can use synergy to advertise your products
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It gives you more freedom over who you work with
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You usually work with a smaller budget
Question 4
Question
Which of the following could be considered 'below-the-line' advertising methods?
Answer
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Emailing website subscribers
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Advertising on the radio
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A TV interview with a movie star
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Personalised pop-up adverts
Question 5
Question
When Disney produced 'Star Wars - The Force Awakens' they used one of their [blank_start]subsidiary[blank_end] companies so advertise the film. Using their media network, [blank_start]ESPN[blank_end] they premiered a [blank_start]trailer[blank_end] for the film. This is an example of using [blank_start]cross[blank_end] media promotion, also known as [blank_start]synergy[blank_end].
Answer
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subsidiary
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ESPN
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trailer
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cross
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synergy
Question 6
Question
Commercial companies exist to serve the public. They are NOT for profit.
Answer
- True
- False
Question 7
Question
Which of the following is an example of a public service broadcaster?
Answer
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Sky TV
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ITV
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BBC
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