10677940
Description
Quiz by Chris Tench, updated more than 1 year ago
|
|
Created by Chris Tench
almost 7 years ago
|
|
Question 1
Question
Which of these is an example of traditional marketing
Answer
-
Social media
-
Movie poster
-
Pop-up adverts
Question 2
Question
Disney owns a wide variety of companies known as subsidiaries. This is known as conglomerate ownership.
Answer
- True
- False
Question 3
Question
Which of these is an advantage of owning an independent media company?
Answer
-
You can use synergy to advertise your products
-
It gives you more freedom over who you work with
-
You usually work with a smaller budget
Question 4
Question
Which of the following could be considered 'below-the-line' advertising methods?
Answer
-
Emailing website subscribers
-
Advertising on the radio
-
A TV interview with a movie star
-
Personalised pop-up adverts
Question 5
Question
When Disney produced 'Star Wars - The Force Awakens' they used one of their [blank_start]subsidiary[blank_end] companies so advertise the film. Using their media network, [blank_start]ESPN[blank_end] they premiered a [blank_start]trailer[blank_end] for the film. This is an example of using [blank_start]cross[blank_end] media promotion, also known as [blank_start]synergy[blank_end].
Answer
-
subsidiary
-
ESPN
-
trailer
-
cross
-
synergy
Question 6
Question
Commercial companies exist to serve the public. They are NOT for profit.
Answer
- True
- False
Question 7
Question
Which of the following is an example of a public service broadcaster?
Answer
-
Sky TV
-
ITV
-
BBC
Want to create your own Quizzes for free with GoConqr? Learn more.