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AMS 588 - Exam 1 (Midterm)

Description

Product Design and Development
Jenna Williams
Quiz by Jenna Williams, updated more than 1 year ago
Jenna Williams
Created by Jenna Williams about 6 years ago
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Resource summary

Question 1

Question
One of the core teams of product development is:
Answer
  • marketing
  • technician
  • sales
  • product support
  • all of the above

Question 2

Question
One of the core teams of product development is:
Answer
  • Marketing
  • Design
  • Manufacturing
  • all of the above

Question 3

Question
Sustainable product development demands:
Answer
  • Ecologically sound use of resources
  • Reduction of hazardous waste byproducts
  • Reduction of development costs
  • Increase in purchase price
  • Both A and B
  • All of the Above

Question 4

Question
Sustainable product development demands:
Answer
  • Ecologically sound use of resources
  • Reduction of hazardous waste byproducts
  • Reduction of development costs
  • Increase in product purchase price

Question 5

Question
Product development is an interdisciplinary activity with three central functions. These are:
Answer
  • Marketing, Design, and Sales
  • Marketing, Design, and Manufacturing
  • Marketing, Sales, and Manufacturing
  • Design, Manufacturing, and Sales

Question 6

Question
Characteristics of a dysfunctional product development team includes:
Answer
  • Lack of empowerment of the team
  • Functional allegiances transcending project goals
  • Inadequate resources
  • Lack of cross-functional representation on the project team

Question 7

Question
The Finance Division provides planning goals during the [blank_start]planning[blank_end] phase and economic analysis during the [blank_start]concept development[blank_end] phase.
Answer
  • planning
  • concept development

Question 8

Question
Restaurant services are:
Answer
  • franchise business models
  • decision support systems
  • product-service systems
  • sourcing business models

Question 9

Question
Pharmaceuticals are an example of low risk products.
Answer
  • True
  • False

Question 10

Question
Gore-tex rainwear is an example of a [blank_start]technology[blank_end]-[blank_start]push[blank_end] product.
Answer
  • technology
  • push

Question 11

Question
Developing promising opportunities involves:
Answer
  • Pursuing a few screened opportunities or one ideal opportunity
  • pursuing the opportunities which do not have any uncertainties
  • listing uncertainties, write task used to solve uncertainty, and cost/time to resolve it
  • internet searches, customer interviews, testing of existing products, concept generation, quick prototypes, estimation of market sizes and growth rates
  • none of the above

Question 12

Question
During the detail design phase, the Manufacturing division:
Answer
  • defines piece-part production processes
  • design tooling
  • define quality assurance processes
  • begin procurement of long-lead tooling
  • none of the above

Question 13

Question
Driving an innovation "down market" can be a source for generating opportunities based on the "imitate but better" approach.
Answer
  • True
  • False

Question 14

Question
A narrow charter allows teams:
Answer
  • to eliminate the existence of the project
  • to avoid wasting effort generating opportunities unlikely to be pursued
  • to broaden the scope of the project
  • to pursue uncertain opportunities generated to use maximum team effort
  • all of the above

Question 15

Question
Generating opportunities using the "mine your sources" approach could involve:
Answer
  • lead users
  • representation in social networks
  • universities and government labs
  • online idea submission
  • all of the above
  • none of the above

Question 16

Question
The second step of the product planning process is to:
Answer
  • develop the product (new product ideas take shape, prototype is made)
  • evaluate acceptance (evaluate customer response after product has been introduced to the market)
  • screen ideas (select most promising projects to pursue)
  • generate ideas (from competitors, current customers, anyone who works with you)
  • none of the above

Question 17

Question
Frequent changes in the directions of projects may occur due to efficiencies of the product planning process of the organization.
Answer
  • True
  • False

Question 18

Question
A product technology roadmap
Answer
  • life cycles of available technology
  • The expected availability of various technologies relevant to the product being considered
  • The future use of various technologies relevant to the product being considered
  • All of the above

Question 19

Question
Label the following steps in the Product Planning Process: [blank_start]Step 4[blank_end]: develop the product (new product idea takes physical shape, prototype is made) [blank_start]Step 2[blank_end]: Screen ideas (ideas evolve at focus groups and brainstorming sessions) [blank_start]Step 7[blank_end]: evaluate acceptance (evaluate customer response after product has been introduced and on the market) [blank_start]Step 3[blank_end]: develop a business plan/proposal (product is evaluated and proposal written) [blank_start]Step 5[blank_end]: test the product (takes place after lab testing. Test consumer response to the product through focus groups, taste tests, etc.) [blank_start]Step 6[blank_end]: introduce the product (introduced to consumers: advertising, live demonstrations, coupons, give-aways and other incentives) [blank_start]Step 1[blank_end]: generate ideas (from competitors, current customers, anyone who works with you)
Answer
  • Step 1
  • Step 4
  • Step 2
  • Step 7
  • Step 3
  • Step 5
  • Step 6

Question 20

Question
A product segment map shows:
Answer
  • products that are used in different market segments
  • products that are used in competitors' market segments
  • Opportunities that best address weaknesses in its own product line
  • Opportunities that exploit weaknesses in the offerings of competitors
  • all of the above

Question 21

Question
Fundamentally new products are based on:
Answer
  • Radically different product or production technologies
  • Products that may help to address new and unfamiliar markets
  • Product technologies that may help to address new and unfamiliar markets
  • None of the above

Question 22

Question
Raw data can be gathered from consumers commonly by:
Answer
  • Interviewing
  • Facilitating Focus groups
  • Observing products in use
  • None of the above

Question 23

Question
The step-by-step process to create a hierarchical list for customer needs include:
Answer
  • Print or write each statement on a separate card or self-stick note
  • Eliminate redundant statements
  • Group the cards according to similarity of needs they express (3-7 cards)
  • For each group, choose a label (consider supergroups)
  • All of the above

Question 24

Question
One of the fundamental guidelines to interpret raw customer data is: Express the need in terms of WHAT the product has to do, and not in terms of HOW it might do it.
Answer
  • True
  • False

Question 25

Question
One of the fundamental guidelines to interpret raw customer data is: Express the need in terms of [blank_start]WHAT[blank_end] the product has to do, and not in terms of HOW it might do it.
Answer
  • WHAT

Question 26

Question
The latent customer needs are those which:
Answer
  • Many customers recognize as being important in the final product but do not or cannot articulate in advance
  • May be more important than explicit needs in determining customer satisfaction
  • May be surprising or unusual needs
  • None of the above

Question 27

Question
Which of the following is a technique to gather data by watching customers to use the product in their natural environment?
Answer
  • Conducting face-to-face interviews
  • Observing the product in use
  • Leading focus groups
  • Performing surveys by phone or online

Question 28

Question
The first step of Establishing Target Specifications includes:
Answer
  • Collect competitive benchmarking information
  • Prepare the list of metrics
  • Reflect on the results of the process
  • Set ideal and marginally acceptable target values

Question 29

Question
The first step of the setting final specifications includes:
Answer
  • Develop a cost model of the product
  • Develop technical models of the product
  • flow down the specifications as appropriate
  • Refine the specifications, making trade-offs where necessary

Question 30

Question
A conjoint analysis is a statistical technique which uses customer data to construct a model of customer preference.
Answer
  • True
  • False

Question 31

Question
Developing a technical model may include building [blank_start]analytical[blank_end] and physical approximations of the product.
Answer
  • analytical

Question 32

Question
The list of specification metrics should include [blank_start]dependent[blank_end] variables.
Answer
  • dependent

Question 33

Question
One of the ways to set ideal and marginally acceptable target values for the metrics is to combine data found to actually set the target values.
Answer
  • True
  • False

Question 34

Question
Let M be the gross profit margin of a stage in the distribution channel. M = (P - C) / P Which of the following variables are included in the formula for gross profit margin (M)
Answer
  • P = price this site charges its customers
  • P = price paid by the site for materials
  • C = Cost this stage pays for the product it sells
  • C = cost this stage pays for the product development only

Question 35

Question
Target cost, C, is given by the expression shown here. Which of the following describe the variables in solving for target cost (C)
Image:
Image (binary/octet-stream)
Answer
  • P = the price paid by the end user
  • P = the price paid by the product development team
  • n = the number of stages in the distribution channel
  • n = the number of individuals in the target cost market
  • M (sub) i = the margin of the ith stage

Question 36

Question
Concept generation is a five step method, which breaks a complex problem into simpler subproblems in the first step. Which is the first step this method?
Answer
  • Search externally
  • Search internally
  • Explore systematically
  • Reflect on the solutions and the process
  • None of the above

Question 37

Question
Which of the following methods are used in step 4 "explore systematically" of the Concept Generation Method
Answer
  • Lead users and experts
  • Classification tree
  • benchmarking and literature
  • combination table
  • all of the above

Question 38

Question
Step 3: Search Internally, in the concept generation method, the internal search is the use of personal and team knowledge and creativity to generate solution concepts. Guidelines useful for improving both individual and group internal search include:
Answer
  • Suspend judgment
  • generate a lot of ideas
  • welcome ideas that may seem infeasible
  • use graphical and physical media
  • all of the above
  • none of the above

Question 39

Question
Which of the following hints are helpful for generating solution concepts:
Answer
  • make analogies
  • wish and wonder
  • use related stimuli
  • use unrelated stimuli
  • set qualitative goals
  • set quantitative goals
  • use the gallery method
  • all of the above

Question 40

Question
Concept generation is not an inherently creative process.
Answer
  • True
  • False

Question 41

Question
Although concept generation is an inherently creative process, teams can benefit from using a structured method.
Answer
  • True
  • False

Question 42

Question
Concept generation is a linear process, in which the team will not likely return to each step of the process several times.
Answer
  • True
  • False

Question 43

Question
Professionals who are good at concept generation seem to be in low demand as team members.
Answer
  • True
  • False

Question 44

Question
Where do the majority of opportunities come from?
Answer
  • sales force
  • internally generated
  • independent partner
  • university

Question 45

Question
Fill in the blank below to label each step of the Concept Testing Process (using only numbers 1-7, with one number in each blank): [blank_start]7[blank_end] Reflect on the results and process [blank_start]5[blank_end] Measure customer response [blank_start]3[blank_end] Choose a survey format [blank_start]1[blank_end] Define the purpose of the concept test [blank_start]2[blank_end] Choose a survey population [blank_start]4[blank_end] Communicate the concept [blank_start]6[blank_end] Interpret the results
Answer
  • 7
  • 5
  • 3
  • 1
  • 2
  • 4
  • 6

Question 46

Question
When choosing a survey format, in the concept testing process, which format is recommended when presenting multiple concept alternatives or when soliciting ideas for improving a concept?
Answer
  • Internet or email surveys
  • telephone surveys
  • postal mail surveys
  • face-to-face interaction

Question 47

Question
Concept selection is applied not only during concept development but throughout the subsequent design and development process.
Answer
  • True
  • False

Question 48

Question
Concept selection is a group process that:
Answer
  • facilitates the selection of a winning concept
  • helps build team consensus
  • creates a record of the decision-making process
  • all of the above

Question 49

Question
Concept selection is the process of
Answer
  • evaluating concepts with respect to customer needs and other criteria
  • comparing the relative strengths and weaknesses of the concepts
  • selecting one or more concepts for further investigation or development
  • all of the above

Question 50

Question
All teams use some method for selecting concepts. Decision techniques employed for selecting concepts range from intuitive approaches to structured methods. The methods teams use are _____________________ .
Answer
  • implicit
  • explicit
  • implicit or explicit
  • none of the above

Question 51

Question
Successful design is facilitated by structured concept selection. We recommend a two-stage process: concept ____________ and concept ___________.
Answer
  • screening, scoring
  • screening, testing
  • scoring, development
  • none of the above
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