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1872533
Marketing Principles ~ Pricing Review
Description
Quiz on Marketing Principles ~ Pricing Review, created by Shannon Anderson-Rush on 15/01/2015.
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review
Quiz by
Shannon Anderson-Rush
, updated more than 1 year ago
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Created by
Shannon Anderson-Rush
over 9 years ago
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Resource summary
Question 1
Question
Bartering involves the exchange of goods or services for a mutually agreed-on amount of money.
Answer
True
False
Question 2
Question
A company's profit is the same as its return on investment.
Answer
True
False
Question 3
Question
The Robinson-Patman Act of 1975 helps small retailers compete with large chain stores.
Answer
True
False
Question 4
Question
Retailers who are in business in states with minimum price laws are prohibited from using the loss-lead technique to attract customers.
Answer
True
False
Question 5
Question
The more unusual a product is perceived to be by consumers, the greater the freedom to set higher prices.
Answer
True
False
Question 6
Question
Outdated products in the US are in the decline stage in other global markets.
Answer
True
False
Question 7
Question
To calculate the percentage of a promotional discount, multiply the dollar discount by the original price.
Answer
True
False
Question 8
Question
A retailer who discounts an item's retail price increases his or her markup on the item.
Answer
True
False
Question 9
Question
Businesses cannot use employee discounts in order to justify paying employees a lower wage.
Answer
True
False
Question 10
Question
Trade discounts are based on the manufacturer's list price.
Answer
True
False
Question 11
Question
What type of pricing strategy is everyday low pricing?
Answer
Seasonal discount pricing
Price lining pricing
Multiple pricing
Psychological pricing
Question 12
Question
What is the most temporary pricing strategy?
Answer
promotional
odd/even
multiple
prestige
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