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Audience Types and Theory

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A level Media Studies - A-Level Quiz on Audience Types and Theory, created by Juliet Akindayini on 03/10/2019.
Juliet Akindayini
Quiz by Juliet Akindayini, updated 11 days ago
Juliet Akindayini
Created by Juliet Akindayini about 5 years ago
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Resource summary

Question 1

Question
What term is used to describe a relatively small segment of the audience or market with specific interests and tastes?
Answer
  • Crossover
  • Niche
  • Mass
  • Primary

Question 2

Question
How many types of potential readings does Hall argue audiences can have?
Answer
  • 4
  • 5
  • 2
  • 3

Question 3

Question
According to Young and Rubicam 4 Cs theory, which psychographic category demonstrates the following traits and characteristics – anti-materialistic, intellectual, socially aware and seeks enlightenment?
Answer
  • The Explorer
  • The Aspirer
  • The Reformer
  • The Resigned

Question 4

Question
What socio-economic group is being described ‘middle management such as teachers, creatives (graphic designers)?
Answer
  • C1
  • D
  • C2
  • B

Question 5

Question
What term from Reception theory is the statement below describing? The production of the message where the sender uses verbal (e.g. words, signs, images, video) and non-verbal (e.g. body language, hand gestures, face expressions) symbols.
Answer
  • Encoding
  • Decoding

Question 6

Question
Which Uses and Gratification need is being described in the definition below? Audiences can recognise a person or product, role models that reflect similar values to themselves and mimic or copy some of their characteristics.
Answer
  • Personal relationship/social integration
  • Personal identity
  • Information and surveillance
  • Entertainment and diversion

Question 7

Question
According to Cultivation Theory, the media largely communicates the dominate ideology.
Answer
  • True
  • False

Question 8

Question
What is the name of classification method used to group consumers according to their age, sex, income, profession?
Answer
  • Psychographics
  • Four Cs
  • Vals
  • Demographics

Question 9

Question
What theorist developed the mean world syndrome idea?
Answer
  • Blumer and Katz
  • Hall
  • Gerbner
  • Clay Shirky


Question 10

Question
In terms of the demographic of an audience, which one is the odd one out?
Answer
  • Social Climber
  • Gender
  • Religion
  • Age

Question 11

Question
Which theories argue that audiences are active?
Answer
  • Reception theory and Uses and Gratification
  • Hypodermic Needle Theory and Cultivation theory
  • Cultivation theory and Reception theory
  • Cultivation theory and Uses and Gratification

Question 12

Question
What term is being described in the definition below? They get information from a media source and then pass the information, along with their interpretation, to the mass audience.
Answer
  • Personal relationship
  • Magic bullet theory
  • Mean world syndrome
  • Opinions leaders

Question 13

Question
Which theory states media producers encode messages and that are decoded by audiences?
Answer
  • Two Step Flow Theory
  • Cultivation Theory
  • Uses and Gratification
  • Reception Theory

Question 14

Question
Which of the following is not part of Young and Rubicam’s Four Cs?
Answer
  • Reformers
  • Innovator
  • Resigned
  • Mainstreamer

Question 15

Question
What does the S in GEARS stand for?
Answer
  • Sexuality
  • Social group
  • Social-economic
  • Status

Question 16

Question
What types of audiences are associated with the hypodermic needle theory view?
Answer
  • Passive
  • Active

Question 17

Question
According to Cultivation Theory, what impact of the media on audience is?
Answer
  • Immediate
  • Incremental and over a long period of time
  • Minimal
  • Pervasive and immediate

Question 18

Question
What theory asserts that media and information injects their message directly to their audiences?
Answer
  • The Hypodermic Needle Theory
  • The Two-Step Flow Theory
  • Uses and Gratification
  • Cultivation theory

Question 19

Question
Uses and Gratifications Theory: Which of the below answers matches this explanation of a pleasure the audience get from the Media - "Audience uses the media as a substitute for relationships/social interaction"
Answer
  • Personal identity
  • Entertainment
  • Information
  • Personal relationship

Question 20

Question
According to Hall, what type of reading is when the reader fully shares the text’s code accepts and reproduces the message encoded by the producer?
Answer
  • Oppositional
  • Preferred
  • Negotiated

Question 21

Question
Which is the odd one out?
Answer
  • Preferred reading
  • Hegemonic reading
  • Prominent reading
  • Dominant reading

Question 22

Question
What does the R in GEARS stand for?
Answer
  • Religion
  • Region
  • Race
  • Age (Range)

Question 23

Question
According to Hall, what type of reading is when the audience partly shares the text’s code, broadly accepts the preferred reading but sometimes resist and modifies it in a way that reflects one’s own opinion, lived experiences and other opinions?
Answer
  • Negotiated
  • Oppositional
  • Preferred

Question 24

Question
According to Young and Rubicam 4 Cs theory, which psychographic category are typically younger and materialistic who seek status?
Answer
  • Suceeders
  • Resigned
  • Strugglers
  • Aspirers

Question 25

Question
Which Uses and Gratification need is being described in the definition below? Audiences can recognise a person or product, role models that reflect similar values to themselves and mimic or copy some of their characteristics.
Answer
  • Personal relationship/social integration
  • Information and surveillance
  • Personal identity
  • Entertainment and diversion
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