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Terminology, Theory and Convention Questions (Part 1)

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A level Media Studies - A-Level Quiz on Terminology, Theory and Convention Questions (Part 1), created by Juliet Akindayini on 14/10/2019.
Juliet Akindayini
Quiz by Juliet Akindayini, updated more than 1 year ago
Juliet Akindayini
Created by Juliet Akindayini about 5 years ago
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Resource summary

Question 1

Question
Which is the odd one out?
Answer
  • Prominent reading
  • Preferred reading
  • Hegemonic reading
  • Dominant reading

Question 2

Question
According to Barthes’ semiotic, what is the third level of signification?
Answer
  • Denotation
  • Myth
  • Connotation
  • Ideology

Question 3

Question
What theory’s key argument about is similar to hook’s ideas about the representation of race?
Answer
  • Reception theory
  • Paul Gilroy
  • Alvarado et al.
  • Intersectionality

Question 4

Question
According to Tuchman, women in the media are symbolically annihilated in the following ways?
Answer
  • Omission, trivialisation and condemnation
  • Sexualised, objectification and stereotyped
  • Undermined, oppressed and pigeonholed.
  • Objectified, vilified and trivialised

Question 5

Question
Which theorist argued the following “stereotyping tends to occur where there are inequalities of power, as subordinate or excluded groups are constructed as different or ‘other’ (e.g. Through ethnocentrism)”?
Answer
  • David Gauntlett
  • Stuart Hall
  • Paul Gilroy
  • bell hooks

Question 6

Question
What is the combining of previously separated hardware into one device referred to?
Answer
  • Proliferation of technology
  • Digital technology
  • Technological convergence
  • Cross-media convergence

Question 7

Question
Who argued the following that “media concentration generally limits or inhibits variety, creativity and quality”? 

Answer
  • Curran and Seaton
  • David Hesmondhalgh
  • Henry Jenkins
  • Livingstone and Lunt

Question 8

Question
Which theorist is associated with the term ‘happy housewife heroine’?
Answer
  • Simone de Beauvoir
  • Laura Mulvey
  • Gaye Tuchman
  • Betty Friedan

Question 9

Question
How many types of potential readings does Hall argue audiences can have?
Answer
  • 4
  • 2
  • 3
  • 5

Question 10

Question
What theorist developed the mean world syndrome idea?
Answer
  • Bandura
  • Gerbner
  • Blumer and Katz
  • Clay Shirky


Question 11

Question
According to Young and Rubicam 4 Cs theory, which psychographic category demonstrates the following traits and characteristics – anti-materialistic, intellectual, socially aware and seeks enlightenment?
Answer
  • The Explorer
  • The Aspirer
  • The Resigned
  • The Reformer

Question 12

Question
Which is the odd one out?
Answer
  • Princess
  • Sidekick
  • Donor
  • Hero

Question 13

Question
What does context mean?
Answer
  • The situation and circumstances within which something is created.
  • Time and place
  • Ways of thinking and producing meaning
  • Interpreting and understanding historical and social practices

Question 14

Question
Which of the following is not part of Alvarado et al’s theory of racial stereotypes
Answer
  • Entertainer
  • Pitied
  • Dangerous
  • Exotic

Question 15

Question
What term is used to describe the following “Where a media conglomerate is made up of different companies that produce and sell similar products”?
Answer
  • Horizontal integration
  • Vertical integration
  • Transnational company
  • Cross-media promotion

Question 16

Question
What style is associated with the following terms – pastiche, hybridity, intertextuality, and hyperreality?
Answer
  • Postmodernism
  • Surrealism
  • Realism
  • Modern

Question 17

Question
Which theorist explores the idea of repetition and difference in media text?
Answer
  • Neale
  • Todorov
  • Propp
  • Baudrillard

Question 18

Question
What is the name of the newspaper convention that is in a smaller typeface, above or below the headline that explains more about the story?
Answer
  • Standalone
  • Caption
  • Standfirst
  • Strapline

Question 19

Question
According to Goodwin, how many features do music videos demonstrate?
Answer
  • 4
  • 6
  • 7
  • 5

Question 20

Question
What term is used to describe “ordinary people deciding that they want to create media”?
Answer
  • Citizen journalism
  • We media
  • Active audiences
  • Amateur

Question 21

Question
Who argued that “gender is constructed through discourse, and that its meaning varies according to cultural and historical context”? 

Answer
  • Butler
  • hooks
  • van Zoonen
  • Mulvey

Question 22

Question
Which one is the odd one out?
Answer
  • The rise of convergent media technologies and transformations in the production, distribution, and marketing of digital media, have placed traditional approaches to media regulation at risk 

  • Cultural industry companies try to minimise risk and maximise audiences through vertical and horizontal integration 

  • The radical potential of the internet has been contained to some extent by its partial incorporation into a large, profit-orientated set of cultural industries
  • Largest companies or conglomerates now operate across a number of different cultural industries

Question 23

Question
What stage of the value chain is exhibition?
Answer
  • Fourth
  • Second
  • Third
  • First

Question 24

Question
Which of the following is not an act of fandom?
Answer
  • Cosplay
  • Reaction video
  • Online forum
  • Consuming media products

Question 25

Question
Which of the following terms is not a postmodern stylistic feature?
Answer
  • Hyperreality
  • Pastiche
  • Hybridity
  • intertextuality

Question 26

Question
The use of various visual codes and technical codes to 'fix' a particular meaning.
Answer
  • Caption
  • Anchorage
  • Ideology
  • Hook

Question 27

Question
What term refers to the rules and legal guidelines an industry has to follow when making media products.
Answer
  • Regulation
  • Classification
  • BBFC
  • Censorship

Question 28

Question
What do the theories The Male Gaze, Goodwin’s Music Video idea and panopticon have in common?
Answer
  • Explores the impact of postmodernist traits
  • Explores voyeurism
  • Explores the representation of women
  • Explores the role of media producers

Question 29

Question
How many waves of feminism are there?
Answer
  • 2
  • 5
  • 6
  • 3

Question 30

Question
Which of the following is not one of Barthes’ narrative codes?
Answer
  • Symbolism Code
  • Action Code
  • Hermeneutic code
  • Referential code

Question 31

Question
Which of the following is not the role of a distributor?
Answer
  • Producing the print/copy of media product
  • Submit media product for classification
  • Creating the app
  • Marketing

Question 32

Question
What is Large format newspaper, typically targeted at more affluent, middle-class audiences called?
Answer
  • Broadsheet
  • Mid-market
  • Tabloid
  • Berliner

Question 33

Question
What term is used to describe “A universal type or model of character that is found in many different texts”?
Answer
  • Archetype
  • Cliché
  • Stereotype
  • Typecast

Question 34

Question
Who theory argues that audiences acquire attitudes, emotional responses and new styles of conduct through modeling?
Answer
  • Hypothermic Needle Theory
  • Cultivation theory
  • Media Effects
  • Two-step flow
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