K201 Lecture exam

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K201 lecture exam study guide
linzy1212
Quiz by linzy1212, updated more than 1 year ago
linzy1212
Created by linzy1212 over 9 years ago
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Resource summary

Question 1

Question
Competitive strategy determines the structure, features, and functions of every information system
Answer
  • True
  • False

Question 2

Question
What DOESN'T affect buyer power?
Answer
  • Barriers to entry
  • Number of customers
  • Cost of changing
  • Size of order
  • Differences between competitors

Question 3

Question
Porter's four competitive strategies can result in a combination of each of these except:
Answer
  • Cost Leader, Industry Wide
  • Cost Leader, Differetiation
  • Differentiation, Industry Wide
  • Industry Segment, Differentiation

Question 4

Question
Which is NOT a primary activity in the value chain?
Answer
  • Operations
  • Service
  • Procurement
  • Marketing and Sales

Question 5

Question
What is a Business Process?
Answer
  • Cost of inputs + Cost of activities
  • Value of all outputs - Costs
  • Network of activities that generate value by transforming inputs into outputs
  • A collection of something

Question 6

Question
Social Media Information supports the sharing of content among a network of uers
Answer
  • True
  • False

Question 7

Question
Business processes vary in cost and effectiveness
Answer
  • True
  • False

Question 8

Question
The two ways IS provides competitive advantages are: product implementations and process implementations
Answer
  • True
  • False

Question 9

Question
The tree types of capital are: Traditional, Human, and ________.
Answer
  • Technological
  • Owned
  • Social
  • Invested

Question 10

Question
What are the Four Pillars of a Hyper-Social Organization?
Answer
  • Consumers become Humans
  • Market Segments become Tribes
  • Structure and Control becomes Messiness
  • Consumers become Tribes
  • Channels becomes Networks

Question 11

Question
Which is NOT included in dynamic processes?
Answer
  • Usually requires human judgements
  • All decisions can be made by computers
  • Flexible, informal, and adaptive
  • Involves strategic decisions

Question 12

Question
Companies should monitor unfavorable reviews and delete them in a timely manner because unfavorable reviews provide no benefit to the companies or consumers
Answer
  • True
  • False

Question 13

Question
Reputation management services are a tool for ____________ activity in SEAMS
Answer
  • Measure
  • Sense
  • Engage
  • Activate

Question 14

Question
Which of the following is an example of a dynamic process?
Answer
  • Social Netowkring
  • Customer Returns
  • Order Entry
  • Purchasing

Question 15

Question
Process efficiency is the measure of the process inputs and outputs
Answer
  • True
  • False

Question 16

Question
Which of the following is an example of IS improving the quality of a business process?
Answer
  • Augmenting a human
  • Performing an Activity
  • Controlling Process Flow

Question 17

Question
Which of the following does NOT cause information silos?
Answer
  • Different departments have common long term goals
  • Different personal and workgroup needs
  • Duplicated and inconsistent data
  • Data isolated in islands of automation

Question 18

Question
A way to limit information silos is to store a single copy of the data in a shared database, and revising business processes and applications to use that database
Answer
  • True
  • False

Question 19

Question
In a CRM system, what is not one of the four phases of the customer life cycle?
Answer
  • Attract
  • Categorize
  • Sell
  • Support and Resell
  • Research

Question 20

Question
An Enterprise Resource Planning (ERP) is a suite of applications (modules), a database, and a set of inherent processes for consolidating business operations into a single, consistent, computing platform
Answer
  • True
  • False

Question 21

Question
Why is it important to have ethical data?
Answer
  • Provides answers the researcher is looking for
  • It leads to principled deccisions
  • Trust in the data source

Question 22

Question
More colors and text will improve your data visualization
Answer
  • True
  • False

Question 23

Question
Which of the following should you check to understand infographics?
Answer
  • Data Alterations
  • Data Source
  • Data Presentation
  • All of the above
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