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Public relartions Multiple choice questions

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Quiz on Public relartions Multiple choice questions, created by matthewhart123 on 07/05/2015.
matthewhart123
Quiz by matthewhart123, updated more than 1 year ago
matthewhart123
Created by matthewhart123 over 9 years ago
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Resource summary

Question 1

Question
The internet has changed public relations in what way?
Answer
  • PR practitioners can put new on the Website for reporters to access anytime
  • Blogs provide an opportunity to communicate with publics and find target audience
  • Podcasting allows organizations to provide audio and video to the general public without the new media
  • All of these

Question 2

Question
YouTube, Flickr and Facebook are examples of what kind of collaborative media?
Answer
  • Social
  • Interactive
  • Sharing
  • New

Question 3

Question
The definition of community relations as a public relations function includes
Answer
  • The goal of benefiting the organization only
  • The goals of benefiting the community only
  • Unplanned, spontaneous participation with a community
  • Participation with a community to maintain and enhance its environment

Question 4

Question
Guerrilla tactics are which of the following?
Answer
  • a wartime manoeuvres
  • Illegal
  • non-traditional communication vehicles
  • never successful

Question 5

Question
The first task of investor relations is to _______________________
Answer
  • create and maintain investor confidence
  • obtain support from SEC members
  • file and distribute paperwork to various stock exchanges
  • meet with company financial offers to strategize

Question 6

Question
Social marketing involves
Answer
  • organizing social events to benefit a non-profit agency
  • joining social groups to promote an organization
  • working on behalf of a social cause that benefits society as a whole
  • marketing an organization to specific social groups.

Question 7

Question
As part of its management function, public relations practioners might
Answer
  • develop new products
  • layout new sales ads
  • determine employee salary ranges
  • assist in influencing or changing public policy

Question 8

Question
A public is defined as a group of individuals or organisations who
Answer
  • work for the same company
  • have a relationship with an organisation
  • use the same product
  • are boycotting an corporation

Question 9

Question
a group can become one of an organizations________________ when it recognizes an issue related to an organization, understands its relevance to the groups members and begins to talk about or organize to take actions on the issue
Answer
  • publics
  • problems
  • rivals
  • competitors

Question 10

Question
Public marketing, advertising and marketing are_______________________terms
Answer
  • interchangeable
  • distinctly different
  • synonymous
  • all of the above

Question 11

Question
Decision making in an organisation should include PR practitioners because:
Answer
  • they're the only ones who know how to communicate the decisions with appropriate publicises and audiences
  • they are in charge of the social responsibility of the organization
  • they are at the highest levels of organizational leadership within the organization
  • their ineraction with the organizations publics gives them insight into valid issues that may influence their decisions

Question 12

Question
Public relations practitioners should be involved in managements decision making ________________.
Answer
  • only during crises
  • during the decision making process
  • only after decisions have been made
  • only if key publics will oppose the decision

Question 13

Question
Which of the following is secondary research?
Answer
  • using company or public records and contacts
  • reviewing previously published or broadcast information
  • using focus groups or surveys
  • interviewing company officals

Question 14

Question
The process of researching, creating and refining a product or service and distributing that product or service to target customers is called________
Answer
  • advertising
  • marketing
  • public relations
  • all of the above
  • none of the above

Question 15

Question
The execution phase of the public relations process is known as ______
Answer
  • planning
  • propaganda
  • evaluation
  • research
  • communication

Question 16

Question
When public relations practitioners seek to maintan or improve relations with local special interest groups, they are engaged in_________
Answer
  • investor relations
  • community relations
  • employee relations
  • media relations
  • consumer relations

Question 17

Question
a group that can directly influence your organizations abilities to achieve its goals is known as _______________
Answer
  • a secondary public
  • a primary public
  • a latent public
  • an intervening public
  • an aware public

Question 18

Question
Most crises are ______
Answer
  • unavoidable
  • time consuming
  • predictable
  • expensive
  • disastrous

Question 19

Question
A tactic in marketing public relations is
Answer
  • billboards
  • advertising
  • blogs and interactive websites
  • all of the above
  • none of the above

Question 20

Question
What is lobbying
Answer
  • directly interacting to influence elected officials or government regulators and agents
  • protesting in Washington D.C. about a particular course
  • the enhancement of communication between investor-owned companies and their shareholders

Question 21

Question
What is a focus group?
Answer
  • small groups of a targeted public who are interviewed for research
  • a group of people chosen to be finalist for the next reality show
  • a group chosen as the 'best of the best'
  • a group of people who want to go into public relations

Question 22

Question
The practice of combining public relations, marketing, advertising, and promotion into a seamless campaign is known as
Answer
  • viral marketing
  • integrated marketing communications
  • satellite-delivered media
  • video news conference

Question 23

Question
Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods , or services by an identified sponsor?
Answer
  • advertising
  • public relations
  • direct marketing
  • sales promotion

Question 24

Question
The___________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives
Answer
  • value mix
  • integrated dealer mix
  • marketing communications mix
  • marketing control mix

Question 25

Question
Two major factors are changing the face of today's communications. One of these factors is the fact that
Answer
  • costs of promotion are rising
  • mass markets are fragmented and marketers are shifting away from mass marketing
  • global communications are not growing rapidly enough
  • marcom managers have achieved more power and control

Question 26

Question
____________ combine (s) sights, sound, and motion: appeals to the senses: and has a low cost per exposure as advantages
Answer
  • Newspapers
  • Television
  • Direct mail
  • Radio

Question 27

Question
Factors leading to the need to manage crises well include all the following EXCEPT
Answer
  • Round- the- clock cable news coverage
  • Tabloid journalism techniques used by various media outlets
  • Insensitivity of those not affected by the immediate crisis
  • Increase numbers and depth of crises affecting society

Question 28

Question
Elements of 'issues management' include all the following EXCEPT:
Answer
  • Anticipated issues that are year or more away
  • Impact of external factors
  • Impact of internal factors
  • Bottom-line orientation

Question 29

Question
For a public relations function to gain acceptance for issues management, the must have approved from
Answer
  • The director of human resources
  • Top management, particularly the CEO
  • The marketing director
  • The security director

Question 30

Question
For risk communication to be effective, public relations people need to:
Answer
  • encourage management to be part of the communications loop
  • anticipate the needs of media by approaching them with solid information before they approach you
  • take the matter seriously
  • ensure the organizations deed match the words

Question 31

Question
You can expect to sense or see all the following when a crisis strikes EXCEPT:
Answer
  • The element of surprise
  • Events escalate
  • Truly helpful politicians and observers
  • siege mentality

Question 32

Question
'Transparency' a term business people are prone to use as result of the fallout from many unethical business dealings in the early 21st century, refers to:
Answer
  • Organizations, particularly their management, increasing their efforts to be more open to their various constituencies
  • making accounting procedure even more understandable to the SEC
  • CEOs committing to share profits with employees and shareowners
  • Renewed efforts to publish corporate codes of ethics

Question 33

Question
Corporate social responsibility boils down to;
Answer
  • providing safe products that perform well and do not harm the environment
  • providing employees a safe, healthy work environment
  • Avoiding discrimination in hiring, promoting and retaining the best people for your organization
  • All of the above

Question 34

Question
Most publc relation analysis takes the informal form called:
Answer
  • Primary research
  • Objective research
  • Abstract research
  • Secondary research

Question 35

Question
'Public relations' can be defined as
Answer
  • A collection of techniques for persuading people to buy products they don't need.
  • a collection of techniques for persuading news organizations to give space or time to people or products that are not inherently newsworthy
  • Planned are continuous communication to provide information about an organisation, issue or product to the public
  • Planned and continuous communication to obscure the inadequacies of an organization or product

Question 36

Question
Public relations professionals often deal with earth internal or external communications. Which of the following best describes those two types of communications?
Answer
  • Internal communications deal with investors, clients, customers or contributors, and external communications keep company employees informed about the company
  • Internal communications always flow from the top of the organization down, and external communications always flow from the bottom to the top.
  • Internal communications always are carious out by e-mail, and external communications always are carried out through the mass media
  • Internal communications keep company employees informed about the company, and external communications deal with investors, client, customers or contributors

Question 37

Question
Effective public relations practitioners first
Answer
  • send as many press releases as possible to as many people
  • determine which media outlines best serve their purposes
  • ask editors to promise to use their press release
  • find out which media have been most friendly to their client in the past

Question 38

Question
Which of the following is Not among the reasons often cited by journalists for rejecting news
Answer
  • news organisations move slowly and need plenty of time to rewrite the release
  • a release received close to a deadline is likely to be thrown away
  • a release received close to a deadline leaves news organisations with too little time to plan press coverage
  • a release received too close to a deadline is less likely to be published.

Question 39

Question
If a news release contains a statements such as ' parents are worried about the amount of violence in our society' that release is of questionable news value because it is
Answer
  • probably one- side story
  • stating the obvious
  • full of puffery
  • reporting a contrived event

Question 40

Question
Public relations is defined as __________ with an organization
Answer
  • media- communication function
  • consumer-community function
  • leadership - management function
  • management-media function

Question 41

Question
Public relations practitioners develop, execute and evaluate organizational programmes that promote the exchange of influences and understanding_____________________
Answer
  • among an organisation constituent parts and publics
  • so that hostile publics can be silenced
  • in a attempt to make sure organizational secrets are not leaked

Question 42

Question
Which of the following is NOT among the reasons of often cited by journalists for rejecting news releases?
Answer
  • They are not newsworthy
  • They are too well written
  • They are sent to the wrong person
  • They fail to include important informatio

Question 43

Question
Newspapers, television and radio stations are examples of what kind of media?
Answer
  • Social
  • Interactive
  • Controlled
  • Uncontrolled

Question 44

Question
When selecting a company spokesperson, what matters most is that a person's ability to add ............ to the brand?
Answer
  • Value
  • Credibility
  • Trust
  • Integrity

Question 45

Question
Public relations professionals interact with which groups?
Answer
  • Employees
  • Stockholders
  • Customers
  • All of these are correct
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